There are three distinct phases involved in premium Corporate Video Production: Pre-Production; Production; and Post Production. People often have the tendency not to think about the Pre-Production phase which is equally or possibly more important than the Filming and Post-Production phases. The easiest way to envisage the importance of Pre-Production is to imagine Bazz Luhrmann arriving onset, with a cast of characters and trying to “wing it” with no preparation! It may sound far-fetched but this is what some businesses try to do, and the end results show.
We leave nothing to chance at 1 Minute Media by applying professional services through each of the following steps:
PRE-PRODUCTION
Scoping your video project – the pre-production phase is where we identify the purpose of your video: what are your objectives, where will it be viewed, who are the target audience, what action would you like them to take? We also determine the best location for the shoot and who will present.
Script – this is the basis of any great Video. Your script is like the foundation of a house. The best actors and beautifully crafted images can’t save a video if the script is not right. Our 1 Minute Media script writer, Scott Xavier Higgins is a multi-award winning professional script writer. Your 1 Minute Media script is purposefully designed to be brief, powerful and to convert customers!
PRODUCTION
Videography – to create cinematic quality we use 4K cameras, professional lighting, sound, camera mounting and teleprompter equipment. Our camera operators are highly trained and experienced so that your onsite production is beautifully crafted. Our professional cinematographers understand all the different elements and techniques in creating an interesting video. These can include techniques such as bridging shots, rack focus, different camera angles, eye-line matching, fade-in, fade-out and Mise-en-scene to name just a few. There is so much more involved in camera work than “point and shoot” but we make it look this easy!
POST-PRODUCTION
Editing – 1 Minute Media professional editing ensures that there is continuity and a logical coherence between shots. Editing requires trimming, splicing, cutting and arranging clips across the timeline as well as colour manipulation, titling, visual effects and mixing audio in conjunction with the image. 1 Minute Media prefers Apples Final Cut Pro and Motion editing suites as they are the graphic designers choice for digital production. In brief, beautiful editing requires skill and years of training and practice.
Motion Graphics – is the movement of text, images and or icons. A video can be entirely produced using motion graphics, or footage can be enhanced with the use of motion graphics.
At 1 Minute Media we plan carefully with you to ensure that your Video is high quality and that the end result is a Video that your clients want to watch….all the way to your “Call to Action” at the end! We make the process simple and easy for you, while maintaining the highest level of professionalism at every stage of Production.
The result is Corporate Video that will be the showpiece of your business 24/7. Call 1 Minute Media today to professionally utilise the fastest growing marketing tool in history – Video. Call 1300 905 205.
