Reserve Bank of Australia Video Production Partnership
1 Minute Media partners with the Reserve Bank of Australia on an ongoing program of culture, recruitment, onboarding training and internal communication videos. The work helps humanise the organisation for prospective recruits, reduce barriers to engagement and give new employees a clearer sense of the Bank’s people, values and workplace experience.
Many of the productions are confidential and cannot be shown publicly, so this case study focuses on the broader partnership, production approach and outcomes rather than publishing the full video content.
Daniel Hughes
Managing Executive
Mission
The Reserve Bank of Australia needed a consistent approach to communicating with employees and prospective recruits across its organisation. Through an ongoing video production partnership, the RBA sought to support employee onboarding, workplace culture, recruitment and internal communications, while making its people, values and workplace experience more accessible.
Creative Direction
Results
The ongoing partnership has enabled the Reserve Bank of Australia to build a growing library of consistent, high-quality video content across onboarding training, culture, recruitment and internal communications. Multiple video series have been produced over the course of the relationship, with new productions continuing to support the RBA’s evolving communication and training needs.
Working with the same experienced Sydney-based production team across multiple projects helps maintain consistency in creative direction, messaging and production quality, while allowing each new series to be tailored to its specific audience and purpose.
With both 1 Minute Media’s senior production team and the Reserve Bank of Australia headquartered in Sydney, the partnership also benefits from direct local access for planning, filming and ongoing production.
Planning A Government Video
Or Public Sector Communications Program?
Need to communicate complex information, onboard employees or create consistent content across multiple videos?
1 Minute Media produces video and animation for government and public sector organisations, including onboarding training, internal communications and ongoing video series, from initial strategy and scripting through production, post-production and final delivery.
