What are the 5 main reasons to invest in a video marketing strategy in 2020? 72% prefer video over text when it comes to researching a service or product Smartinsights.com 2020 Possibly the most effective way to test this statistic is to ask yourself if you prefer video over text, or a combination? Have you…
This now famous statement about video was made by Dr James McQuivey of Forrester Research. Dr McQuivey calculated this value by using the logic that “a picture is worth a thousand words” and video contains between 27 and 30 picture frames per second. The phrase demonstrates the superior power of video to instantly convey a…
Are you, like many business owners in Sydney, Brisbane and Melbourne, struggling to get new clients from your website? Web video production will drastically improve this and these are the main reasons.
That’s the increase of purchases made by visitors to websites with web video compared to websites without (Cisco Research).
This statistic speaks for itself. Text bores. Video sells. Whether you offer a service or product, whether you are a small, medium or large enterprise, your clients love video. Presentations are second only to face to face meetings for presenting your product.
Consider the last product or service that you purchased. Did you know, like and trust the company that you purchased from? These essential components for business are greatly amplified by web videos.
Audio-visual communication gives potential clients lasting impressions of your company and moves the viewer rapidly along the sales process.
That’s when your potential clients are searching the web for your business. Audio-visual presentations and testimonials work around the clock to sell your products or services.
Your prospects want to research your business in their own time. This is one of the great benefits of the internet age for businesses and customers alike. It may be 4pm on a Sunday afternoon or 1am on Thursday morning. Your prospects don’t expect you to be on call 24/7 but your product, company profile, your property, or your conference highlights – these marketing tools never sleep.
Have you heard that web video is great for your website SEO (Search Engine Optimisation)? The reason is credibility.
Google’s business model is based on presenting the most credible match when people enter a search into their browser. Since video is more credible than text and images alone, Google weighs it at approximately 50 times greater than text and images.
In addition to the credibility factor, Google purchased YouTube. Therefore, YouTube productions are highly favoured by Google in their search engine results.
Currently video accounts for over 50% of web traffic – in fact, visitors stay onsite for an average of six minutes. This compares to visitors staying less than a minute on average on websites without dynamic media.
Your clients and potential clients love to research business web videos. Often you have only one shot when potential clients are searching for a service or product. Create greater engagement and more customers today.
Video is all the rage in online marketing, but crafting high-impact, high-performance videos that generate leads and increase your bottom line is easier said than done. That’s where our passionate team of videographers in Sydney, Melbourne and Brisbane come into play.
1 Minute Media offers business videographer services that are expertly designed for your ROI. Our videos do a whole lot more than attract and inform your target audience – they increase traffic, leads, and sales.
Our web video production team members in Sydney, Melbourne and Brisbane are online video marketing experts. Yes, we have a creative eye. And yes, we understand the ins and outs of video production and editing. But unlike other videography businesses, we understand online marketing, too.
If you are looking to transform your business’s marketing, create an online training course, produce brand videos, or introduce video into your social media strategy, contact us today.
We understand that no two businesses are alike. And that’s why all of our services are client-tailored. We take the time to understand your goals and vision, and we go above and beyond to deliver sleek, engaging video assets that you can use to educate, drive awareness, promote a product, and more.
Here are just some of the projects our videographers help businesses with in Sydney and beyond:
Our team of experienced, professional videographers would be more than happy to discuss your project or upcoming event. Get in touch today and harness the full power of video in your online marketing efforts.