Explainer Video Production

3 monkey statues sitting on rocks hear no evil see no evil, speak no evil

More than 40 per cent of shoppers worldwide say they’ve purchased products after discovering them through YouTube videos — including explainer videos.

Do you want to improve your business’s video marketing strategy? If so, add explainer videos into the rotation.

This guide breaks down the benefits of explainer video production, what to include in them, and more.

Table of Contents

What Is An Explainer Video?

Explainer videos are short yet impactful.

These videos highlight the key elements of your business or specific products and services you offer. They’re designed to intrigue your audience and help them understand what you do, as well as why they should invest in it.

Explainer videos may feature members of your team talking about the business and its products or services. You may also add 2D or 3D animation or motion graphics to drive home key points and ensure people remember them.

Benefits Of Explainer Video Production

Many businesses add explainer videos to their website’s home page or a specific landing page — such as the landing page for an offer on a particular product. You can also share them on social media or in email newsletters to better inform your audience.

Regardless of how you use an explainer video, there are lots of benefits that come with adding them to your corporate content, including the following:

Capture People’s Attention

Many people naturally gravitate toward videos and other types of visuals.

If you want to catch the attention of your target audience and get them interested in your brand, adding explainer videos to other types of content can make it more engaging and ensure your message gets across.

Use Them In Many Places

Explainer videos can be used in a variety of locations throughout your sales funnel.

They can help you generate leads and bring people back to your website, for example, or you can add them to a landing page to seal the deal after someone has clicked on an offer.

Explainer videos are highly versatile, which means you get a lot of bang for your buck when you invest in them.

Improve Search Engine Ranking

Adding explainer videos — and other types of video content — to your website helps to boost its search engine rankings. It increases your chances of showing up on the first page of Google results — and getting as close to the top as possible.

Remember, research shows that websites with videos are 50 times more likely to rank on the first page of Google. An explainer video is a great place to start.

Promote Without Pressure

One of the biggest challenges for business owners is figuring out how to sell products or services without being too “salesy.” Explainer videos can help you achieve this goal.

When you create a short, powerful video that highlights the key elements of your business or a particular product or service, you show people what makes your company great. You also get them interested in learning more about your company and buying what you’re selling.

Prevent Confusion

Explainer videos do a great job of answering frequently asked questions and making sure people understand what your business is all about.

Do you worry that people aren’t investing in your brand because they don’t understand what you sell or why they should buy it? If so, creating an explainer video can clear things up.

Increase Social Shares

Because they’re short, explainer videos are easier to share on social media than some other types of video content. After you’ve created an explainer video, you can publish it on your social media platforms and encourage your followers to share it with their audiences.

Boost Conversions

By catching people’s attention, selling in a low-pressure way, answering common questions, and increasing social media shares, explainer videos can also help you to make more sales and boost your conversion rate. If you’re looking to improve your bottom line, explainer videos are an excellent investment.

How To Choose The Right Videography Services For Your Explainer Video

Want to experience the benefits of explainer videos listed above? If so, you need to choose the right corporate video production company to assist you.

When you work with a videographer for business, you’ll get all the help you need, from writing a script to editing and putting on the finishing touches. These tips can help you find the right business videography team for the job:

Look At Their Video Services

Start by visiting the business’s website and looking at its list of video services. Make sure they offer explainer videos before you get in touch to see if they’ll work with you on one for your company.

Explore Their Portfolio

Once you know the video company offers explainer videos, the next step is to look at their past work.

Check out their portfolio and look at explainer videos they’ve made in the past. Do you like the way they look? Do they catch your attention and make you want to learn more about a business, product, or service?

Read Reviews

Read online reviews and testimonials from past clients as well.

Pay special attention to those that were left by people who have hired this video company to make explainer videos. Were they satisfied with the finished product? Would they work with these videographers again?

Ask For A Quote

Finally, ask for a quote.

Most videographers offer free quotes that let you know what you can expect to pay for the type of video you want. Once you get a couple of quotes, you can compare and decide which company offers the best value.

Start Creating Explainer Videos Today

Are you ready to add explainer videos to your corporate video production strategy? If so, 1 Minute Media is here to help you create a compelling video and get fast results.

We are Google’s number-one ranked corporate video production company in Australia, and we offer a wide range of video services. From script writing to the final stages of animation explainer video production, we’ll work with you every step of the way.

Contact us today for a free quick quote.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.