What Does A Video Marketing Agency Do?

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Last year, internet traffic from online videos in Australia reached approximately 79 per cent. Millions of Australians watch videos online every week, and plenty of them watch videos every day.

If you want to reach these people with your marketing content, you need to consider incorporating videos into the mix.

Not confident in your ability to create enticing, persuasive videos? This is where a video marketing agency comes in.

Not sure what this type of agency is or what it can do for you? Read on to find out.

Table of Contents

What Is A Video Marketing Agency?

A video marketing agency is a business responsible for producing high-quality, compelling video content for various brands. This content helps brands tell stories, attract more customers, increase engagement, and convert members of their target audiences.

What Does A Video Marketing Agency Do?

Video marketing agencies handle all aspects of the video production process, including the following:

  • Pre-Production: Goal-setting, planning, script-writing, creating a shot list, etc.
  • Filming: Selecting and setting up camera equipment, lights, and audio equipment, filming videos according to the shot list, etc.
  • Editing: Cutting down raw footage to create an effective video, adding effects, enhancing lighting and colouring, etc.

When you work with a video marketing agency, the team gets to know you and your company. They learn about your mission, values, and goals. Then, they collaborate to create a plan for a video that helps you achieve those goals.

Why Should You Hire A Video Marketing Agency?

Video marketing agencies offer all kinds of benefits to you and your team. Here are some of the top reasons why you might want to consider partnering with one:

Create Professional-Level Videos

Hiring a team of video marketers provides access to the highest-quality recording and audio equipment. You also get access to experienced professionals who know how to capture the best aspects of your business and highlight them in your marketing videos.

Remember, it’s easy for most people to tell the difference between a professional video and an amateur video. Which kind do you want to be associated with your business?

Build More Brand Awareness

By creating and sharing videos online — especially if they are engaging, professionally filmed videos — you make it easier for people to learn about your brand. This, in turn, helps them get interested in your products and services.

If you need help spreading the word about your business and what you have to offer, video marketing is a must.

Connect With Your Audience

Most people find videos to be far more engaging than written marketing content. It’s easier for them to stay focused on videos, and they also remember more of the content after they’ve viewed it. If you want to build stronger relationships with your audience, you need to make sure you’re reaching them via video, instead of relying only on images and text.

Increase Conversions

What happens when people are more engaged with your marketing content, more interested in what your brand offers, and have an easier time remembering your business? You generate more leads and convert more customers.

It doesn’t matter what kind of business you run. You want to boost sales, don’t you? Video marketing can help you accomplish this goal.

Save Time And Money

Technically, you could invest in your own video equipment, write your own scripts, film your own videos, and then edit and publish them online. Do you actually have time to do this, though, on top of all your other responsibilities?

Investing in professional video marketing upfront can save you a lot of time and money in the long run. Professional videos will also help you see better results and great returns on your investment.

How To Choose The Right Video Marketing Agency

The key to experiencing all of the benefits listed in the previous section is to choose the right video marketing agency. If you’re not sure what to look for in a professional partner, these tips can help:

Consider Their Location

If possible, try to find a video marketing agency located in or around your city.

Local video production companies will be better informed about customers in your area and their interests. They’ll also know more about nearby locations where they can film and get good shots to make your videos more interesting and engaging.

Whether you’re looking for video production in Sydney, video production in Brisbane, or video production in Melbourne, search for a local agency to assist you.

Ask About Their Experience

Before you decide to partner with a specific video marketing agency, ask about the team members and their experience. Working with someone who has several years of video experience under their belt will help you feel confident in their videos and their ability to grow your business.

Look at Their Portfolio

Don’t just take the agency’s word for it that they’re experienced and skilled at video production. Look at their portfolio and check out samples of past work for yourself. This allows you to verify the quality of their work and lets you know if their style aligns with yours.

Read Reviews

You can also read reviews and testimonials online to learn more about what a video marketing agency has to offer. See what past clients like and dislike about their work so you can make an informed decision for yourself.

Ask For A Quote

Finally, reach out to the agencies you’re thinking about hiring and ask for a quote.

The best video marketing agencies will be happy to provide you with a free and detailed quote. This will help you budget for the video and know what to expect before you start filming.

Invest In Quality Video Marketing Today

Are you interested in working with a video marketing agency to take your company’s marketing strategy to the next level? Do you want to look for an agency that checks all the boxes mentioned above?

If so, 1 Minute Media has got you covered. Get in touch with us today for more information on our services or a free quote.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.