Explainer videos can be an amazing way to show your audience just how awesome your product, service or app really is.
But how do you make sure your explainer video does the trick of highlighting your solution in the best possible way? As with most things in life, keeping it simple is where it’s at.
A clear, concise and compelling explainer video can be extremely effective at making sure your audience understands your offering and (crucially) why they need it in their life. And a simple explainer could be more powerful than you think.
At 1 Minute Media, we love creating fun and engaging explainer videos for our clients. Here are three examples – ranging from top-notch tech to valuable health campaigns – that illustrate just how effective an explainer video can be for your brand.
Table of Contents
Explainer Video 1: Productivity Pack Explainer for triConvey
The Client
A legal SaaS provider, triSearch uses innovative technology solutions to help conveyancers save time and enjoy more efficient processes.
The Brief
triSearch needed an explainer video to illustrate the features and benefits of their triConvey platform – a cutting-edge practice management software built for conveyancers.
The video needed to show conveyancers that triSearch understood their unique challenges and could solve their day-to-day obstacles with this easy-to-use solution.
What’s more, the video had to highlight just how simple the platform is to use, leaving conveyancers in no doubt that this solution would make their job a whole lot easier.
Our Approach
Simple to use, easy to understand.
In order to highlight triSearch’s understanding of the industry and its pain points, we used relatable live-action content that presented an authentic human side to the technology. In this way, we helped the audience make the link between their own challenges and the triConvey offering.
The use of engaging, easy-to-understand graphics made it clear how the platform would benefit users, while ensuring the messaging was clear and simple to understand throughout.
A friendly voiceover provided a supportive and reassuring feel to the video, reiterating the human element and giving viewers the peace of mind that triSearch was there to support them.
Key Takeaways
- Make it human: Live-action content that illustrated real pain points faced by conveyancers made the explainer highly relatable to the audience.
- Show the simplicity: Animated graphics reinforced the platform’s ease-of-use with clear and engaging visuals.
- Illustrate the impact: The video took the viewer on a journey from overwhelm to calm, highlighting the impact of the platform.
Explainer Video 2: Banqeta Digital Banking
The Client
Banqeta is revolutionising the world of corporate banking with its simplified solutions that seamlessly integrate traditional and digital currencies into a single platform.
The Brief
As a forward-thinking digital platform operating in a competitive space, Banqeta needed an explainer video that captured its revolutionary approach.
At the same time, the video would need to clearly outline the features and benefits of Banqeta’s high-tech solution in a way that potential customers would instantly understand.
Finally, the explainer video had to instill confidence in Banqeta’s innovative platform, presenting the brand as trustworthy and knowledgeable.
Our Approach
Discover the future of banking.
Knowing that visual style can make or break an explainer video, we opted for a futuristic colour palette set against a dark background that presented an ultra-modern feel for this cutting-edge brand.
Engaging animated graphics really brought this video to life, presenting the features and benefits of the Banqeta platform in a way that was highly compelling yet reassuringly simple to understand.
An authoritative but friendly voiceover provided a sense of trust, giving viewers confidence in the capabilities of this exciting solution.
Key Takeaways
- Make it visionary: The use of futuristic graphics and slick animations aligned with Banqeta’s revolutionary approach.
- Instil confidence: A powerful script and bold, confident voiceover offered instant peace of mind to the audience.
- Drive home the benefits: Clear and simple visual elements made the benefits of the solution immediately obvious.
Explainer Video 3: NSW Health ‘Get Healthy in Pregnancy’
The Client
Part of the NSW Government, NSW Health delivers safe, high-quality and compassionate healthcare to the people of NSW, with a wide variety of innovative initiatives and campaigns.
The Brief
Get Healthy in Pregnancy is a fantastic (and free!) service from NSW Health, offering health coaches to support pregnant women during and after their pregnancy journey.
To ensure as many people as possible were aware and could take advantage of this awesome initiative, NSW Health needed a simple yet engaging explainer video to highlight what was involved and how pregnant women could access the service.
Our Approach
Your supportive partner in pregnancy.
While pregnancy can be a beautiful journey, we also know it can be daunting – especially when it comes to knowing how to stay healthy at every stage. We wanted to reassure pregnant women that they could easily access the support they needed via this amazing free service.
To achieve this, we created an upbeat, positive and fun explainer video that was full of life and colour. Vibrant animations ensured the content was engaging and easy to understand, while a friendly, down-to-earth voiceover provided the supportive feel needed to get people on board.
Rounding off with a clear call to action ensured viewers knew exactly what they needed to do to access this valuable support.
Key Takeaways
- Bring the positivity: The use of colourful and engaging animations delivered an important message in a fun and lighthearted way.
- Use a friendly voice: A supportive tone gave viewers peace of mind that they were in safe hands.
- Reassure with simplicity: Pregnant women have enough to deal with, so we kept the content super simple and easy to understand!
Looking for a top-notch video production company to bring your campaigns to life? From animated videos and motion graphics to powerful live-action videos for your brand or product, 1 Minute Media has you covered – reach out now and let’s get rolling!
