For the last several years, the internet has taken centre stage for all kinds of businesses when it comes to marketing and promoting their products or services.
Google and other search engines have dramatically changed the way people find information. As a result, businesses have had to work harder than ever to keep up with the algorithm updates that reward content-rich websites.
Have you been struggling to keep your business relevant online? Are you having a hard time keeping track of the latest algorithm changes?
If you’re not sure how to give Google what it wants and increase your search engine results page ranking, keep reading.
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What Does Google Want?
What does Google want?
One word: Content.
According to Ken Krogue, the co-founder of InsideSales.com, the most important thing you can do for your business’s search engine ranking is to write, design, record, and video “real and relevant content that benefits those that search.”
We’ll talk more about creating search engine-optimised content in a moment. First, though, let’s back up and explain how search engines work.
Behind The Search Engine
Put simply, a search engine is not effective if it doesn’t find the user the best, most relevant search results. Because of this, search engines — and the experts behind the scenes — are constantly working to stay one step ahead of those who try to pull the wool over their eyes and draw in traffic with no real content on offer.
In the past, businesses have found ways to trick search engines using all kinds of techniques. For example, they might include backlinks to pages replete with keywords. These pages didn’t provide the reader with anything useful or valuable. They were designed to do nothing more than trick the search engine into providing the website with a better ranking.
Over the last few years, in response to these kinds of tactics, Google and other search engines have begun to shift their emphasis. They’re now prioritising real content that has been shared, liked, posted on forums, commented on, and tweeted.
Why do search engines do this? In short, because the online community wants and deserves more. They need real and relevant content, and they don’t want to rely on a search engine that gives them anything else.
How Can You Upgrade Your Content?
It doesn’t matter if you’ve been using outdated techniques to try and win over search engines, or if you haven’t been doing anything at all to try and optimise your content for search engines. Either way, chances are your content could use an upgrade in 2023.
Advertisements, articles written by “spambots,” and other types of content generated solely for search engine rankings do nothing to engage your audience. It can also turn them away, put your business at risk of censure (Google may hide your content as a penalty), and result in a ranking downgrade.
What Google wants more than anything is relevant, quality content. Luckily for you, we at 1 Minute Media are Australia’s content experts.
Here are some of our tried and true tips for improving content quality:
Focus On Video
Of all the content types to prioritise in 2023, video is by far the most important. Since 2018, the amount of online video the average person watches has almost doubled.
People love video, and they find it to be far more engaging than many other types of media. Google knows this, and it rewards companies that publish videos on their website with higher search engine rankings.
If you want to get closer to the first page, focusing on video creation is a must. From introduction videos to FAQ videos, there’s a wide range of content you can start creating to level up your business’s online presence.
Be Consistent
Make sure you’re consistently sharing content online, too.
It doesn’t matter if you’re publishing a new blog post, uploading a video, or sharing a post on social media. The more consistent you are, the more opportunities you create for people to find your website, learn about your business, and decide to invest in your products or services.
Google loves consistency, too. Being consistent with your content (without sacrificing quality, of course) will help you gain a higher ranking in no time.
Create A Content Calendar
If you struggle with consistency, create a content calendar. This will help you know when you need to upload certain videos, blog posts, etc. It will also make it easier for you and your team to plan ahead and give yourselves plenty of time to create high-quality content.
Poll Your Audience
Not sure what kind of content to create? Go to your audience and let them help.
Put up a poll on social media to find out what kinds of content your followers would like to see from you. You can also send out surveys to your email list.
Don’t underestimate the value of the comments sections on your blog, social media, etc., either. Take note of the questions people are asking there. Then, use them as inspiration for your next video or blog.
Experience The 1 Minute Media Solution
Are you ready to give Google what it wants? Is it time for you to take your content to the next level and reach the coveted first page of Google?
We’re here to help at 1 Minute Media.
We write, design, record, and film real, high-quality, and relevant content that engages clients who are searching for businesses like yours online.
We are committed to keeping an eye on Google and other search engines to produce page rankings that last. We meld engaging written content with impressive video content and relevant links to external media and blogs so that search engines can capture what we do and reward it.
Our team will turn static websites into dynamic environments that engage potential clients. Your visitors will meet you and your key staff through profile videos, news updates, and more. Your articles, blogs, and interactive content will work around the clock, too, to build your business, increase trust, and bring in more clients.
What a difference a video makes! Contact us today to get a free quick quote and see for yourself what our team at 1 Minute Media can do!
