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What Is Event Videography?

Sydney Opera House during Vivid Event with patterns on the sails

Do you have a big event coming up, like a conference or a fundraiser? No matter how many people are attending, it takes a lot of work to put together these kinds of events.

Don’t you want to capture your hard work so you can always remember it? Event videography ensures the most important moments are caught on video so you can look back on them whenever you want.

If you’re curious about investing in event videography in Sydney, Melbourne or Brisbane check out our guide. Below, we’re breaking down some key tips every business owner needs to know.

Event videography is a great way to preserve your memories of the most important moments in your life.

A professional videographer (or team of videographers) will attend with cameras, microphones, and other equipment in tow to record the highlights of the event. Then, editors will take the raw footage and compile it into one impressive video.

This video will make it easy for you to remember the event for years to come. You can also use it to promote future events or spice up your social media feed.

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Why Do You Need Professional Event Videos?

When they’re putting on a big event, some people just hand a camera to a co-worker or ask their assistant to record some video clips on a smartphone.

This footage might be better than nothing, but it’s not ideal if you want to get a high-quality video that includes all the most important moments from the event. Professional event video marketing services provide you with all this and more.

Here are some other benefits you can enjoy when you hire a team of experts to help with the event video production process:

Boost Brand Image

If you want to improve your company’s reputation and build a better brand image, professional event videography is a must.

When you partner with a team that specialises in filming events, you can enjoy high-quality finished products that will reflect well on your company. You can also share these videos on social media or on your website to get people more interested in what you have to offer.

Improve Future Marketing Materials

You can also use your professional event videos to enhance future video marketing materials. Whether you want to create a TV commercial or a series of videos for social media, professional videos will boost the quality of your content and help you make a great impression.

Tell A Story

Professional videographers aren’t just good at capturing good-looking shots. They also know how to tell a story and create an impactful and inspiring finished product.

If you have a particular message that you want to get across with your video, a professional will listen to your needs and make sure the message is delivered.

Achieve Your Goals

Professional videographers can help you achieve other goals with your video, too.

If you want to have video shots that promote specific products or highlight a particular aspect of your company, they’ll ensure you get those shots. They’ll also edit the finished product with your goals in mind and make sure to get everything you want out of it.

Preserve Your Hard Work

If you’ve ever planned an event before, you know that the hard work doesn’t end when the big day arrives. You’re often so busy running around during the event that you don’t get a chance to step back and reflect on how well things are going.

This is why professional videos are so important. You’ll get high-quality footage of the event so you can watch it later and pat yourself on the back for doing such a good job.

Tips To Create Great Event Videos

If you want to get high-quality event videos, you’ll need to do some extra planning before the big day. The following tips will help you ensure you get the best videos possible:

Choose The Right Videography Services

The first step to getting great event videos is to invest in the right professional video services. When looking for a videographer for business events, charity events, and other events, consider the following:

  • How long have they been in business?
  • Which areas do they serve?
  • What kinds of videos do they produce?
  • Do they have good online ratings?
  • Can you look at their portfolio? Do you like what you see?

Find out if the company offers free quotes, too. This will make it easy for you to compare prices and know what to expect.

Start Your Search Early

If you want to find the best videographers, you’ll need to start your search earlier. A talented and experienced videographer will likely be booked several months in advance, so don’t wait until the last minute to find your team.

Set Clear Goals

Before you meet with a videographer, think about what you want to accomplish with your video. What memories do you want to ensure you capture? Do you want to tell a particular story or deliver a specific message?

Consider Your Style

Think about your style or your business’s style, too. Do you want a more serious, corporate tone? Are you looking for something softer and more heartwarming?

Knowing the specific style you want for your video can help you narrow down your options when choosing a videographer and weed out those whose style doesn’t align with yours.

Provide An Itinerary

Provide your videographer with an itinerary of the event as soon as you can. This helps them know where they need to be and when, as well as how many videographers they need to bring to the event and what equipment they’ll need to pack.

Invest In Event Video Production In Sydney Today

Whether you’re interested in event videography for business or event video services for a charity event, 1 Minute Media has the experience and skills needed to help you achieve all of your goals and capture a high-quality finished product.

If you need help putting together an event video, or if you want to learn more about other corporate video production services, don’t hesitate to get in touch. Contact us today for a free quick quote.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.