Professional video production will take your business to the next level.
Have you been on the fence about paying for video production services? If so, keep reading.
This guide explains everything you need to know about corporate video production, its benefits, and everything that goes into producing a high-quality business video.
Table of Contents
What Is Video Production?
Video production refers to the entire process required to create a video for your business — or any other purpose.
If you want to produce a commercial, a social media video, or a 30-minute corporate documentary about your company, you’ll need to go through the video production process to get an impressive and effective finished product.
What Does The Video Production Process Include?
It doesn’t matter how short or long a video is, or what its purpose is. The following steps are required to achieve the best outcomes:
Idea Development
Before you can make a video (or videos) and spice up your company’s marketing strategy, you need to know what kinds of videos you want to make.
The first stage of producing a video is coming up with an idea. What kind of story do you want to tell? What goal do you want to accomplish with your video?
Script Writing
Once you have an idea for a video, your next job is to write a script and figure out what you want to say before you start filming.
Believe it or not, most businesses that publish videos on their website or social media platforms don’t just set up a camera and start delivering unique and compelling messages. They have a script that they memorise or read from a teleprompter.
Pre-Production
The pre-production process can take place at the same time that you’re writing a script. This stage involves figuring out a budget for the video, creating a filming schedule, finding filming locations, and recruiting people — probably other employees at your company — to participate.
Filming
Once you’ve nailed down all the details and finalised your script, you’ll be ready to begin the filming stage. This is what most people think about they think about video production — the lights, the cameras, and the action.
Filming day can be stressful, but it should also be fun. After all, this is when you’re turning your vision into reality!
Post-Production
The post-production stage involves putting the finishing touches on your video and getting it ready to share with the world.
During post-production, your video will be edited. This might involve cutting it down to a specific length, cutting out mistakes, fixing colouration or lighting issues, and adding effects, graphics, animations, etc.
Depending on the length and complexity of your video, this stage can take anywhere from a couple of days to several weeks.
Benefits Of Professional Video Production
In theory, you could use the information discussed above to produce a video for your business. However, before you start trying to write a script or edit a video, you might want to consider the benefits of paying for professional business videography.
The following are some of the most well-known advantages that professional videography services can provide:
Save Time
Professional video production saves you a lot of time.
When you work with experts who have spent years creating videos like the one you want for your business, you’ll be amazed at how quickly they can help you write a script, film the video, and get it edited.
Save Money
You might assume that making the video yourself will help you save money. That’s probably not the case, though.
When you work with professionals, you don’t have to worry about buying or renting equipment since they have everything you need. You won’t need to invest in expensive editing software to finalise the video, either.
Improve Quality
In most cases, the quality of your video will improve when you work with a professional video production team.
Professionals know what it takes to make a great video. They know how to set up the lights just right, coach you through reading from the teleprompter, and adjust your sound levels.
An experienced production team will ensure quality editing. Your video won’t look choppy or inconsistent, and they’ll ensure your message comes through loud and clear.
Working with a production team also provides access to the best and latest videography equipment. From cameras to editing tools, they’ll have everything you need to get a high-quality, professional-level video.
Get An Expert’s Advice
You can’t underestimate the value of an expert’s opinion, especially if you’re doing something new like filming a marketing video or an educational video for your business.
Professional videographers can help you fine-tune your script and adjust your delivery so that you reach your target audience and see the best results.
Benefits Of Professional Video Production
As you can see, there are lots of reasons to hire a videographer or video marketing expert to help you produce videos for your business.
At the same time, though, it’s important to note that not all video production companies are created equal. Here are some signs to watch for that indicate you’ve picked a good one:
- They offer an extensive list of services and have it displayed on their website
- They have lots of positive reviews on Google and other review sites
- They offer free quotes
- They have a robust portfolio with lots of samples of their work
- They have experience creating videos for various industries, from healthcare to the nonprofit sector
If the company have received awards from professional organisations, that’s also a good sign. Check to see if they’ve received recognition from any local publications or business associations.
Contact 1 Minute Media For Corporate Video Production in Melbourne
If you’re ready to invest in video production in Melbourne, 1 Minute Media is here to help.
We are Google’s top-rated business for video production services in Melbourne. Our team has years of experience and offers a wide range of video services to help with all aspects of the production process, from writing scripts to editing the final video.
Contact us today to get a free quick quote.
