Case Study
Women In AI
Founded in Paris in 2016 by Dr. Hanan Salam, Women In AI has evolved into a global community of AI and data innovators. Since 2019, we’ve partnered with WAI to capture the pinnacle awards celebrating groundbreaking innovations by women in AI.
With 50+ videos, we’ve fueled remarkable membership growth, expanding from a small Facebook group to 8,000 members (and counting) across 140 countries.
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Dr. Ben Hamer is an accredited futurist and one of Australia’s foremost experts on the Future of Work, serving as an Adjunct Professor at Edith Cowan University’s School of Business and Law.
Dr Ben Hamer
Adjunct Professor, Edith Cowan University
“As a charity that funds childhood cancer research, our message is extremely important. The team at 1 Minute Media understands the importance of our key messaging with every video request, they are able to meet tight timelines with the highest quality.”
Kate Tannous
Chief Operating Officer
Mission
Women in AI is an international organisation dedicated to shaping inclusive AI for our common future. They are working towards increasing female representation and participation in the field of AI world-wide.
As a production partner, 1 Minute Media has played a vital role in amplifying the visibility of women in this male-dominated industry, which continues to shape the future of technology across multiple sectors.
Through our collaboration with Women in AI, we have helped bridge the gender gap in the workforce by producing impactful event videos that support the organisation’s mission. Over the past three years, we’ve filmed key annual events in Sydney and Melbourne, creating 9 sponsor-branded highlight videos, 30+ attendee vox pops, and hundreds of optimized social cuts, contributing to the ongoing recognition and promotion of women’s contributions in AI.
Creative Direction
To create an impactful connection for Women In AI’s events, our creative team utilized script and screen design, Live Action Multi-Cam Filming, and a variety of techniques, including fluid motion shots, cinematic filming, editing techniques, L-cuts, J-cuts, sound effects, foley, and transitions. We also integrated powerful B-roll footage to enhance engagement with immersive visuals.
Collaborating closely with event co-ordinator Anra Muller, we tailored each video for maximum impact. The result is a visually dynamic, seamless experience that captivates audiences, advocating for change and equality within this vast industry.
Results
Ranked among the leading organisations in AI innovation, Women In AI has played a pivotal role in advancing female representation and participation in the field, operating in over 150 countries with 16,000 members and 200 volunteers.
By partnering with 1 Minute Media, we produced high-quality, impactful videos that brought Women In AI’s mission to life. Our expertise in event video production ensured that each event was showcased with dynamic visuals that resonated with audiences, providing a foreground for avocation and actual change.
Now in its third year, our collaboration has helped elevate Women In AI’s global presence, supporting their goal of bridging the gender gap in the workforce and amplifying women’s contributions to AI.
