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Case Study

Edith Cowan University eLearning Videos

Edith Cowan University wanted to modernise its Futures Thinking MBA by shifting part of the program online, but needed an eLearning video production solution that would maintain quality and reduce the cost of face-to-face delivery.

1 Minute Media designed and produced a series of 12 instructional eLearning videos comprising the entire online postgraduate Masterclass. The result: ECU saves significant face-to-face training costs, broke even within the first few months of launch, and continues to generate profit year after year.

Edith Cowan University Dr Ben Hamer

Dr Ben Hamer is an accredited futurist and one of Australia’s foremost experts on the Future of Work, serving as an Adjunct Professor at Edith Cowan University’s School of Business and Law.

Dr Ben Hamer
Adjunct Professor, Edith Cowan University

Mission

Dr Ben Hamer developed the Futures Thinking Series for Edith Cowan University to equip managers and leaders with the skills to embrace a futures mindset and drive transformational change in the Future of Work.

ECU engaged 1 Minute Media to transform the program into 12 professional eLearning videos that could deliver the Masterclass online, reduce recurring face-to-face delivery costs and create a scalable long-term education asset.

Creative Direction

To create a focused and professional learning environment, 1 Minute Media filmed Dr Ben Hamer against a green screen and combined the presenter footage with on-screen text, stock footage and B-roll. This allowed key concepts to be reinforced visually while keeping the lessons clear and easy to follow.

Our team worked closely with Dr Hamer to shape each lecture for screen delivery and maintain a consistent style across all 12 eLearning videos. The result was a polished, cohesive Masterclass designed to make complex Future of Work concepts more engaging and accessible.

Edith Cowan University Green Screen Studio

Results

The eLearning video series became a long-term asset for ECU. By reducing recurring face-to-face delivery costs, the program reached break-even within the first few months and has continued to generate annual savings and profit.

Now in its fourth year, the Futures Thinking Masterclass remains a scalable part of ECU’s education offering, giving managers and leaders ongoing access to the program while supporting ECU’s long-term return on investment.

Planning an eLearning Video Project?

Do you need to automate your training programs, cut recurring face-to-face delivery costs, and scale profits from your courses?

ECU’s eLearning program shows how breaking even in months can lead to consistent income year after year. At 1 Minute Media, we create eLearning that’s engaging, scalable, and cost-effective – turning your content into a long-term asset.

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