Did you know that 54 per cent of consumers want to see more video content from the brands they support? That’s because corporate promotional videos, when they’re well-made, create a sense of trust and help people to feel more connected to your company.
At 1 Minute Media, we specialize in high-quality corporate promotional videos that help you convert viewers to purchasers. Read on to learn more about the trust-building benefits of video marketing and find out what separates 1 Minute Media from other videography companies.
Table of Contents
How Do Videos Build Trust?
Videos affect people in a way that blog posts, photography, and other types of media simply can’t. In fact, 72 per cent of people say they’d rather watch a video than read a blog post.
Videos aren’t just more entertaining and engaging than written content, but they also do a better job at breaking down barriers, building trust, and fostering connections between your audience and your business.
The following are some specific ways that videos build trust:
Put a Face to the Company Name
In general, audiences are more likely to trust a brand when they can put a face to the business’s name. While things like logos and slogans do matter for marketing purposes, if there’s not a face attached, it can be harder for consumers to trust the company being represented.
Think about when you’re shopping for a product or service. Are you more likely to give your trust and hard-earned money to a faceless corporation or a business that consistently features the same credible-seeming person in their ads?
Adding a sense of humanity to your videos can establish a deeper connection with your audience. This results in more interest and more conversions over time.
Make an Emotional Connection
Speaking of connections, well-made videos also help you to foster an emotional connection with your audience.
Videos feature a variety of elements that can elicit an emotional response from a viewer, from faces and movement to music and colour. The best videos also tell a story and make your company more relatable to the consumer.
A strong narrative helps your target customers to get to know your brand on a deeper level and understand what you’re all about. When they can relate to your story, they’re more inclined to want to support your company and help you further your mission.
Make Your Company More Memorable
The average viewer remembers 95 per cent of a visual message and only 10 per cent of a written message. If you want to make a strong impression on your target audience and build brand recognition, video is the way to go.
If people remember your brand and the message you delivered in your videos, more often than not they will also feel a greater sense of trust in your company. This is especially true if the video is artfully made and tells a strong, empathy-generating story.
Increase Social Sharing
Finally, videos drive the highest levels of engagement on social media.
If you want people to share your content and spread the word about your brand, you need to make videos a priority. After all, 48 per cent of people say they’re more likely to share videos on social media compared to other types of content.
What Sets Our Videos Apart?
At 1 Minute Media, we work hard to carefully plan and execute all kinds of videos, including company profile videos that build instant rapport between you and your audience.
The value of these videos builds much stronger relationships than any other type of marketing material can achieve. Photos are good, but videos are better!
Here are some key characteristics that separate our corporate videography services from the rest:
Careful Planning
At 1 Minute Media, we believe that an effective video begins with a solid, well-thought-out plan. We listen to your concerns and vision, then we get to work crafting a plan to turn it into a reality.
Detailed Scripting and Storyboarding
Our team includes award-winning scriptwriters who have years of experience writing corporate advertising scripts. We know how to make you look and sound better than your competitors, and we know how to make it seem effortless.
Professional Direction
In our time, we’ve seen some pretty disastrous profile videos. We’ve also noticed that they all have one thing in common: The business owner has had to do all the work, and direct their marketing team to produce their profile video.
The problem with this is that the business owner is usually inexperienced and doesn’t know how all the production elements in a video work together. They also tend to focus more on themselves than on the customer and what they want to see, which defeats the purpose of building trust through video and results in a subpar finished product. Professional production companies such as 1 Minute Media can provide videographers that are trained directors for less complicated shoots, or dedicated video directors for complex shoots.
Our Corporate Marketing Videos
The team at 1 Minute Media has had over a decade of experience producing corporate videos that sell! We can assist with a wide range of corporate marketing videos, including the following:
- Company Profile Videos: These customer-focused videos are designed to build trust and provide an impressive return on your investment.
- Product Videos: We capture the essence of your product so that you sell more.
- Testimonial Videos: If you’ve ever wanted to just push a button and let someone else sell your service, testimonial videos are a perfect choice.
Build Trust with Corporate Video Production
High-quality corporate videos add credibility to your company and help you build trust with your target customers.
If you’re ready to start making impressive videos for your company’s website or social media profiles, we’re here for you at 1 Minute Media. Whether you’re looking for video production in Sydney, video production in Melbourne, or video production in Brisbane, we’ve got you covered.
As Google’s highest-rated corporate video production company, our professional team has all the experience and skills necessary to film incredible videos for your marketing and promotional needs.
Contact us today to learn more about our services or to get a quick quote. We can’t wait to partner with you and help you achieve all of your video marketing goals.
Image source: Unsplash
