Has it been a long time since you’ve filmed new marketing or training videos for your business? Are you looking for a way to breathe new life into your business videos?
If you said “yes” to either of these questions, why not consider investing in video animation services? Read on to learn more about what animation can do for your brand, the characteristics of good animation, and more.
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Are Animation Services Right For You?
Some brands might be hesitant about using animation in their corporate videos. If this sounds like you, here are some questions you might want to ask yourself to find out if animation is a good fit for your videos:
Are People Confused About Your Brand?
Do you get a lot of questions about how your products or services work? Do people seem confused about the benefits of your products/services and the problems they can solve?
Animation is great because it helps to simplify complicated topics. It might help to clear up confusion and get more people interested in your brand.
Do Your Videos Seem Boring?
Have you noticed a decrease in the number of people watching your videos? If you’re creating videos for training purposes, are people falling asleep when they’re supposed to be focused on learning a new skill or procedure?
Adding animation could make your videos more entertaining and help people get more out of them.
Do Your Videos Get Low Engagement?
When you share videos on social media, do they get a lot of “likes”, comments, and shares? If not, switching things up with animation could be a good idea.
Animation can be more engaging and may help people to retain more information about your brand, as well as your products and services.
Are Your Competitors Using Animation?
If your competitors aren’t already using animation in their videos, now might be a good time to do so. Animation can make your brand stand out from others in your industry and make it more memorable to potential customers or clients.
How Can Corporate Animation Services Help?
From simple, 2D animation to motion graphics, animating is complicated — it’s not a skill that the average person just happens to have.
If you don’t have someone on your team who can create impressive, custom animations for your videos, you’ll need to reach out to a business that offers corporate animation services.
It’s understandable to be wary of outsourcing part of your marketing strategy to someone else, especially if you’ve done everything in-house up until now. Corporate animation services can offer you and your team a lot of unique benefits, though, including the following:
Higher Quality
Even if you do know someone who has animation skills, they might not have all the knowledge and insight needed to create quality animated videos for your brand. When you partner with a team of professionals, you can feel confident that you’ll get a higher-quality finished product.
More Versatility
Businesses that offer animation services typically provide a lot of versatility in the types of animated videos they create. From business explainer animations and infographic animations to corporate infographic explainer videos and corporate documentaries, they can handle all kinds of videos and help you decide which ones are right for your brand.
Latest Equipment
Professional video producers often have access to the latest animation equipment and video editing tools. This saves you from having to buy the equipment yourself, and you can rest easy knowing it’s being used to create high-quality videos for your business.
Better Storytelling
In many cases, video production companies don’t just create videos and send you on your way. They work with you through all stages of the production process, from writing a script to post-production and editing.
This improves the quality of the finished product and ensures you’re getting your message across to your audience.
Save Time and Resources
By outsourcing to a videography company that offers animation services, you save yourself and your team a lot of time and resources.
You don’t have to worry about blocking off hours and hours to write a script or create and edit a video. You also don’t have to worry about spending money on equipment or stress out about lost productivity because all your team members are off making a video.
What Makes A Good Animated Video?
When you start looking for companies that offer animation services, you might feel a little overwhelmed. You might also be unsure of what to look for when reviewing your portfolio.
If you’re not sure what characteristics make an effective animated video, here are some things to pay attention to when watching a company’s samples:
Interesting Visuals
It doesn’t matter if you use 2D animation, whiteboard animation, or any other style. Good animated videos will include interesting, eye-catching visuals that keep viewers engaged.
Clear Message
When you watch an animated video — specifically one created for a business — it should be easy to understand the purpose of the video and the message the brand is trying to get across.
Consistency
Consistency is a sign of quality in pretty much anything, including animated videos.
When it comes to animation, there should be consistency in the video’s colours, the type of art and graphics used, and the typography.
If actors are doing voiceovers, the tone of their voice and their volume should be consistent. Music should maintain the same volume throughout the video, too.
Invest In Animated Video Services In Melbourne
Utilizing animation services is a great way to expand your video marketing and production strategy. You can use animation to simplify difficult concepts, reach new audiences, maintain or increase engagement, and more.
If you want to work with skilled video marketing professionals with extensive animation experience, 1 Minute Media has got your back.
We are ranked number one on Google search engine results pages for corporate video production companies in Australia. We know what it takes to create impressive animated videos, and we’ll guide you through every step of the process.
Contact us today to learn more or get a free quote.
