Brüllen Cinematic Brand Video Production & Photography
Brüllen commissioned 1 Minute Media to produce a brand video campaign showcasing its premium soft-serve machines in connection with the Australian Open. The campaign aimed to strengthen brand awareness and highlight its presence at one of Australia’s most recognisable sporting events.
The project encompassed brand video production and professional photography, delivering a coordinated package of marketing content for use across the company’s website, social media and digital advertising channels.
1 Minute Media were great to work with! We organised a very last-minute campaign shoot with them right near Christmas that they were very accomodating for and it turned out fabulous.
We wanted to showcase our involvement with the AO as a company and did so through this campaign video. We got some great social clips website content and stills from the day and we couldn’t have been happier with the result.
The team on the day were fantastic, Tony captured all the shots we were after, the photographer Javed was great, and Edwin the editor brought it all to life for us.
We will definitely use them again!
Bianca Limbrick
Brüllen
Mission
Brüllen wanted to use its involvement with the Australian Open to build brand awareness and strengthen its position in Australia’s competitive commercial soft-serve equipment market. The campaign needed to capture attention while reinforcing the company’s reputation for premium, reliable machines.
With restaurants, dessert shops, food trucks and other foodservice businesses among its target audience, the challenge was to communicate quality and reliability in a market where lower-cost alternatives compete heavily on price. Rather than focusing on technical specifications, the campaign needed to create curiosity and give prospective customers a reason to recognise and remember the brand.
Creative Direction
Inspired by the atmosphere of traditional tennis clubs, the creative direction combined vintage sporting elegance with a playful approach to Brüllen’s premium soft-serve products. Country club styling, classic tennis imagery and old-school typography shaped the concept, giving the campaign a distinctive visual identity.
The live-action scenes brought tennis and soft-serve together, from players on the court to spectators enjoying ice cream. Close-up shots of the lime-green and white soft-serve pour were a key part of the brief, highlighting the product’s texture, colour and presentation. This emphasis on the finished ice cream allowed the campaign to showcase the quality of Brüllen’s machines through the product they create, rather than relying on technical specifications or direct sales messaging.
Results
Brüllen received a suite of campaign-ready content, including brand videos, short-form social edits, professional photography and animated GIFs. With versions tailored to different platforms, the company could maintain a consistent visual presence across its Australian Open promotions without needing separate productions for each channel.
The campaign was particularly well received by the client, who praised the quality of the footage, photography and editing. The project also laid the groundwork for an ongoing relationship, with Brüllen keen to collaborate again.
Professional Brand Video Production for Your Next Campaign
Need high-quality video content that makes your brand stand out? 1 Minute Media creates brand videos, social media content and professional photography tailored to your marketing objectives.
From standalone promotional videos to multi-video campaigns, our team handles creative development, filming and post-production to deliver content ready for your website, social media and digital advertising.
