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Testing Standard Blog Template – for our regular articles.

By Kathy Moran

Executive Director,
1 Minute Media

Reviewed by

Contents

Testing Standard Blog Template – for our regular articles.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

FAQs

A brand video is a professional video that introduces your organisation, communicates your story and helps your target audience understand what makes your brand different.

Brand videos often combine interviews, workplace footage, client stories, product or service explanations, motion graphics, music and branded editing. They can be used on websites, landing pages, sales presentations, events, recruitment campaigns, paid advertising and social media.

1 Minute Media produces brand videos for organisations, businesses and brands that need to build trust, explain their value and present their brand in a polished, human and memorable way.

Brand video production gives your organisation a polished, strategic video asset that communicates who you are, what you do and why your audience should trust you.

A strong brand video can support website engagement, sales conversations, recruitment, stakeholder communication, social campaigns and paid advertising. It brings together your story, people, values, services and proof points in a way that is harder to achieve with text or images alone.

1 Minute Media creates brand videos for organisations, businesses and brands that need a clear message, strong production value and campaign-ready deliverables.

1 Minute Media produces brand videos for organisations, businesses and brands that need to explain who they are, what they do and why their audience should choose them.

We create company profile videos, corporate brand films, founder stories, customer-led brand videos, workplace and culture videos, recruitment videos, campaign films and mixed-format brand videos using interviews, live action footage, motion graphics and animation.

Each project is shaped around the audience, message, distribution plan and business outcome rather than using a one-size-fits-all production approach.

The right format depends on what your audience needs to see, understand and feel.

Live action works best when people, workplaces, customers, culture and real-world experiences are central to the story. Animation and motion graphics work well for explaining services, systems, data or ideas that are difficult to film. Mixed-format brand videos combine both approaches when the story needs human connection as well as visual explanation.

1 Minute Media recommends the format based on your audience, message, brand style and where the video will be used.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.

Reviewed by

Nick Kyrgios with Tennis Majors
TVC Video Series

Production Overview

Tennis Majors engaged 1 Minute Media to produce an International TVC video series starring Nick Kyrgios for the Ultimate Tennis Showdown (UTS) in Los Angeles. Bringing Kyrgios’ unmistakable personality and energy to the screen, the live action campaign built excitement and awareness around the groundbreaking tournament.

1 Minute Media Creative

SciDev
Water Technology Animation

Production Overview

SciDev needed a clear, engaging way to explain technical water technology, systems and operational processes.

1 Minute Media created a custom animation campaign to simplify SciDev’s systems, benefits and practical applications into clear, easy-to-follow training content.
The animation turns a practical workplace system into a simple, easy-to-understand training tool.

1 Minute Media Creative

1 Minute Media's training video production for SciDev.

Agas
Safety Reporting Animation

Production Overview

Agas needed a clear, engaging way to explain its safety reporting platform.

1 Minute Media created a short animated explainer video to show how teams can report issues quickly, follow the right process and stay safe and compliant.
The animation turns a practical workplace system into a simple, easy-to-understand training tool.

1 Minute Media Creative

1 Minute Media's training video production for Agas.

Nick Kyrgios with Tennis Majors
Brand Video Series

Production Overview

Tennis Majors engaged 1 Minute Media to produce a brand video series and international TV ads starring Nick Kyrgios for the Ultimate Tennis Showdown (UTS) in Los Angeles. Bringing Kyrgios’ unmistakable personality and energy to the screen, the live action campaign built excitement and awareness around the groundbreaking tournament.

1 Minute Media Creative