Case Study
Women In AI
Founded in Paris in 2016 by Dr. Hanan Salam, Women In AI has evolved into a global community of AI and data innovators. We’ve partnered with WAI to capture the pinnacle awards celebrating groundbreaking innovations by women in AI.
With 50+ videos, we’ve fueled remarkable membership growth, expanding from a small Facebook group to 8,000 members (and counting) across 140 countries.
“Working with 1 Minute Media has been an incredible experience – the videos they produced have lit up our social media channels, event websites, and delighted our winners, finalists, and partners. Their team always takes the time to understand our goals and brought a creative, tailored approach that showcased the energy of our events and ensured their stories will be remembered and celebrated.”
Andra Muller
Founder & CEO of Jewelrock – Event Co-ordinator
Mission
Women in AI is an international organisation dedicated to shaping inclusive AI for our common future. They are working towards increasing female representation and participation in the field of AI world-wide.
As a production partner, 1 Minute Media has played a vital role in amplifying the visibility of women in this male-dominated industry, which continues to shape the future of technology across multiple sectors.
Through our collaboration with Women in AI, we have helped bridge the gender gap in the workforce by producing meaningful event videos that support the organisation’s mission. Over the past three years, we’ve filmed key annual events in Sydney and Melbourne, creating 9 sponsor-branded highlight videos, 30+ attendee vox pops, and hundreds of optimized social cuts, contributing to the ongoing recognition and promotion of women’s contributions in AI.
Creative Direction
To build a strong connection with audiences at Women in AI’s events, our creative team employed scripted content, custom screen design, live action multi-cam filming, and a range of techniques including fluid motion shots, cinematic framing, and dynamic editing. On the night, our team of three cinematographers captured the event from multiple angles, including post-award Vox Pops, showcasing the raw excitement of the winners. This footage has been instrumental in driving ongoing promotional efforts for both sponsors and Women in AI’s marketing.
The result is a visually dynamic, seamless experience that captivates audiences, advocating for change and equality within this vast industry.
Results
Ranked among the leading organisations in AI innovation, Women In AI has played a pivotal role in advancing female representation and participation in the field, operating in over 150 countries with 16,000 members and 200 volunteers.
By partnering with 1 Minute Media, we produced high-quality, influential videos that brought Women In AI’s mission to life. Our expertise in event video production ensured that each event was showcased with dynamic visuals that resonated with audiences, providing a foreground for avocation and actual change.
Now in its third year, our collaboration has helped elevate Women In AI’s global presence, supporting their goal of bridging the gender gap in the workforce and amplifying women’s contributions to AI.
Let’s Turn Insight Into Action
Is your organisation driving change in a traditionally underrepresented field, like Women in AI is within the tech industry? Powerful storytelling is essential to elevate voices and inspire action.
With 1 Minute Media, you can showcase your mission through dynamic video content – helping your message reach, engage, and grow a global community.
