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What makes a great recruitment video?

Great recruitment videos are short, engaging, informative and personable. They give candidates a clear sense of your company culture, whether your workplace is professional, creative, fast-paced, conservative, innovative or cutting edge.

At 1 Minute Media, we create recruitment video production that helps businesses attract the right people, showcase their employer brand and make a strong first impression with future team members.

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1 Minute Media creates video campaigns for organisations, businesses and brands that need to explain complex messages.

Want To View Some Of Our Client Case Studies?

Explore our recruitment video case studies to see how 1 Minute Media helps businesses, government departments, education providers and organisations explain ideas, share stories and communicate clearly, creatively and professionally.

The Langham Hotels, Brand Video

When a luxury international resort requires first class staff, our brand videos attract excellent recruits.

FleetPartners Brand Video

ASX-listed FleetPartners moves 88,000+ vehicles across Australia & NZ each year. We keep their entire network engaged through an extensive range of video products.

UNSW Aviation, Brand

We partnered with UNSW Aviation School for a series of brand videos to create buzz around the state-of-the-art aviation courses.

1 Minute Media, Animation Showreel

Our branded animations simplify complex messages for serious organisations. AI Media, Energy Australia, NSW Health, NRL, Doordash and more.

P&O Carnival Cruises, Case Study Video

Managing global staff requires a scientific approach. Our case studies explore the Mindset Program, rolled out throughout Carnival Cruises worldwide network.

1 Minute Media, Showreel

From live action to animation, we shape complex ideas into clear, strategic video content for every platform.

Recruitment Video Production FAQs

1 Minute Media produces recruitment videos for organisations that need to attract the right candidates, showcase workplace culture and strengthen their employer brand.

These include employer brand videos, employee testimonial videos, day-in-the-life videos, role-specific recruitment videos, graduate recruitment videos, culture videos and recruitment campaign videos.

We can produce a standalone recruitment video or a broader video series for different roles, locations, teams or candidate audiences.

A great recruitment video is clear, engaging, authentic and focused on what future employees want to understand.

It should give candidates a genuine sense of the organisation, the people, the workplace culture, the role and what makes the opportunity worth considering.

1 Minute Media combines strategy, employee stories, workplace filming, interviews and polished editing to create recruitment videos that feel professional without losing personality.

A recruitment video should include the information candidates need to decide whether the organisation and role are right for them.

This may include an introduction to the organisation, workplace culture, values, employee experiences, day-to-day responsibilities, career opportunities and future direction.

Employee testimonials, workplace footage and real examples can help make the video more credible and give candidates a clearer sense of what working with the organisation is actually like.

The right format depends on what candidates need to see and understand.

Live action works best for real employees, workplaces, culture, interviews and day-in-the-life stories. Animation works best for roles, processes or concepts that are difficult to film. Motion graphics can add branding, statistics, role information and key messages.

Most recruitment videos use live action as the main format, with animation or motion graphics added where they improve clarity and engagement.

How Can Recruitment Video Production Help You Attract Great Talent?

In an increasingly competitive recruitment market, great video content can help your organisation stand out and attract the right candidates. Recruitment video production gives future employees a clear sense of your company culture, people, values and workplace before they apply.

1 Minute Media creates recruitment videos for websites, advertising campaigns, social media, job ads and employer branding. Our team has refined the formula for short, engaging and personable recruitment video content that helps businesses and organisations make a strong first impression and attract great talent.

More Questions About Recruitment Video Production

Yes. Recruitment videos can strengthen employer branding by showing candidates what the organisation stands for, what the workplace feels like and why people choose to work there.

They can support careers pages, job ads, recruitment campaigns, social media, graduate programs, internal referrals and talent acquisition activity.

1 Minute Media can create a main employer brand or recruitment video, then produce shorter campaign versions for different roles, audiences and platforms.

The 1 Minute Media recruitment video production process includes briefing, strategy, scripting or interview planning, pre-production, filming, editing, review rounds and final delivery.

We first identify the candidate audience, employer brand message, roles, locations and required deliverables. Our team then plans the interviews, workplace footage and story structure before filming begins.

Final videos are supplied in the required formats for careers pages, job ads, recruitment campaigns, social media and internal communication.

Professional recruitment video production with 1 Minute Media typically costs between $3,000 and $10,000 + gst.

The final cost depends on the number and length of videos, filming locations, number of employees or interviewees, scripting, editing style, animation or motion graphics, captions, review rounds and final deliverables.

A standalone recruitment video may sit at the lower end of the range, while multi-location filming, larger employer brand campaigns or multiple role-specific videos may require a higher production budget.

For an accurate quote, tell us who you need to attract, what roles you are recruiting for and where the videos will be used.

Choose 1 Minute Media for recruitment video production when your organisation needs to attract the right candidates and present its workplace professionally and authentically.

Our senior creative team combines strategy, interview planning, scripting, live action production, motion graphics and editing to create recruitment videos for employer branding, role promotion and candidate attraction.

We manage the process from initial briefing through to final delivery and can produce a single recruitment video or a broader series for different roles, locations or campaign needs.

Since 2012, 1 Minute Media has produced 12,000+ videos for 950+ organisations, with 130+ verified 5-star reviews.

The Langham
Brand Video

Production Overview

Langham Hotels required a dynamic video campaign to drive a global recruitment strategy.

From a variety of creative concepts, we decided there’s no better way to attract recruits, than through social proof. And what better setting for a “Day In A Life,” than with the Langham team at the flagship Sydney Hotel?

Get your resume ready!

1 Minute Media Creative

FleetPartners
Brand Video

Production Overview

ASX-listed Fleet Partners keeps more than 88,000 vehicles moving across Australia and New Zealand each year. Our role as FleetPartners production company is to engage their stakeholders, investors and clients alike. We achieve this through beautifully crafted Podcasts, Live streams, Conference Videos and explainer videos to name a few.

This video premiered to launch FleetPartners rebranding in 2024.

1 Minute Media Creative

UNSW Aviation School
Brand Video

Production Overview

UNSW Aviation School is the only Go8 institution that offers aviation degrees, training and research.
The School selected 1 Minute Media for a series of brand videos to create buzz around their courses.

We immediately stepped on board and registrations took off.

From airline pilots, to drone operators, to logistics and everything in between, UNSW’s expert educators are making careers soar.

Cleared for takeoff? Copy that! 

1 Minute Media Creative

1 Minute Media
Brand Animation Showreel

Production Overview

We elevate brands with sleek gradient-filled animations.

Next generation explainers, unboring corporate motion graphics.

Our branded animations simplify complex messages for serious organisations. AI Media, Energy Australia, NSW Health, NRL, Doordash and more.

If humans can dream it, we can animate it.

1 Minute Media Creative

P&O Carnival Cruises
Case Study

Production Overview

Our team is invited to share a birdseye view of the human logistics behind the massive global operations that are P&O Carnival Cruises.

Managing staff across travel, tourism and retail around the world requires a scientific approach. Our case studies explore the Mindset Program, rolled out with great success throughout Carnival Cruises international network.

1 Minute Media Creative

Production Overview

We create premium live action, animation and branded video content for leading brands and organisations.

From complex ideas and products to people, processes and purpose-led stories, we shape clear, strategic video content for every platform.

Our team brings together cinematic filming, thoughtful storytelling, motion graphics, animation and full-funnel content strategy to help your message connect.

If you have a story to tell, we can bring it to life.

1 Minute Media Creative

Screenshot from the 1 Minute Media showreel featuring live action and animation video production for strategic multi-platform content.

SciDev
Water Technology Animation

Production Overview

SciDev needed a clear, engaging way to explain technical water technology, systems and operational processes.

1 Minute Media created a custom animation campaign to simplify SciDev’s systems, benefits and practical applications into clear, easy-to-follow training content.
The animation turns a practical workplace system into a simple, easy-to-understand training tool.

1 Minute Media Creative

Illustrated SciDev animation showing a worker and water technology system for technical training.

Agas
Safety Reporting Animation

Production Overview

Agas needed a clear, engaging way to explain its safety reporting platform.

1 Minute Media created a short animated explainer video to show how teams can report issues quickly, follow the right process and stay safe and compliant.
The animation turns a practical workplace system into a simple, easy-to-understand training tool.

1 Minute Media Creative

Animated training video scene showing a worker beside safety, compliance and care icons.

Tennis Majors
Brand, TV Ad

Production Overview

Tennis Majors approached us for a series of branded TV Ads, to bring in the crowds for the Summer Season.
From the minute we called “action”, Australia’s most entertaining tennis player swung into Kyrgios mode. The result? Game, set and match. 

1 Minute Media Creative