Why Should You Use Video Testimonials in Your Marketing?

Video Marketing

Did you know that 92 per cent of people trust referrals, especially if they come from people they know? Did you also know that 65 per cent of new business opportunities come from referrals?

With this kind of data in mind, every reputable company should be using past happy clients to spread the message about how great their business is. It’s not enough just to say that your products or services are good. You also need to get people to say that to each other.”

More than ever, new clients are looking for real social evidence of a business’s competence before they engage with it. This is where video testimonials come in handy.

Traditionally, people have written testimonials for people or businesses they’ve worked with. These testimonials were then put on websites or brochures to provide social evidence of a great product or service.

Today, however, video is a much more powerful medium. You can use it to show your potential clients that you’ve consistently exceeded client expectations.

Table of Contents

How To Get A Great Video Testimonial?

If you’ve never made a video testimonial before, here are 4 steps that can help you create an impressive finished product:

Step 1: Decide Whom To Ask

Can you simply ring up your clients and ask if they will do a video testimonial for you?

Easy answer? Yes!

If someone has had a great experience with you, they’ll likely have no trouble telling everyone about it.

However, some people are very natural on camera, and others are camera shy. Think about the personality type you want for a testimonial video to get the best result.

Consider putting out a call for testimonials on your social media profiles or to your email list subscribers, too. Let people know that you’re going to be making a testimonial video and would love to hear from them. This will help you get in touch with people who are more likely to be confident on camera and will have lots of positive things to say about your products or services.

Step 2: Decide What You Want Them to Say

Next, create a list of questions related to your business and the results you’ve achieved for your client, such as:

  • Did you exceed their expectations?
  • Did you finish their project ahead of schedule?
  • Did you communicate consistently when working together?
  • Did you produce specific results for their business?

When you’ve finished putting your list together, send it out to the video participants ahead of filming to make sure your customers or clients are comfortable with them. This will help you to create a more natural-sounding, convincing testimonial video.

Remember, you want people to truly believe what the person on their screen is saying. They shouldn’t sound as though they’re being forced to read something against their will!

Step 3: Hire A Professional Videographer

Should buy a camera or film your client on your iPhone? Put simply, the answer is neither.

Don’t go through the first 2 steps and then fall over when you get to step 3.

Your testimonial will be used as a marketing tool for your business, so it should be a high-quality product that your potential clients want to watch.

Some potential pitfalls of a DIY video include:

  • Poor video quality
  • Poor lighting
  • Poor sound quality
  • Excessive background noise
  • Excessive video length

When you work with a professional videographer, you can eliminate all of these issues. Professionals know how to keep your videos short and sharp. They will also ensure everyone looks and sounds good.

Furthermore, professional production companies also know how to handle the editing process. If you have 10 minutes of footage and need to cut it down to 1, that can feel pretty daunting. A professional knows how to pick out the most important points, though, and trim the video to the appropriate length in no time.

Step 4: Publish Your Video Online

You have a fantastic video testimonial and your client is raving about you and your services. What now?

The next step is to share your video around and get people talking about it!

Upload To YouTube and Vimeo

Make sure you upload your video to platforms like YouTube or Vimeo (which is great for SEO, as it’s one of the biggest search engines in the world) and Vimeo.

Make sure you also tag your video appropriately. That way, it can be found when people search for you or your company. Write a description of the testimonial with a link back to your website, too.

Upload To Your Website

Now that you have a link to your video on YouTube, you can also upload it to your website.

Do you have a testimonials tab on your website where you have previously uploaded written testimonials? If so, you can upload your videos here.

Keep in mind, you may also have to talk to your website developer to get the video linked properly. This will help you to ensure the YouTube or Vimeo image is also visible on your website.

Upload To Social Media

Finally, upload your video testimonials on all your social media profiles, such as Instagram, Facebook, Twitter, LinkedIn, your blogs, and email signatures.

Why should you do this? Because EVERYONE should know about the great work you have been doing!

Social media is a FREE source that helps your business to be seen and heard around the world, so don’t miss out on this opportunity.

Create Your First Testimonial Video Today

Have you been thinking about getting a video testimonial for your business? Do you want to publish a video online without any fuss?

Give us a call today at 1 Minute Media!

We would love to talk to you about how we can maximise your video testimonials and get people talking. Call us on 1300 905 205 or fill out our online form to get a free quick quote.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.