It is undeniable that explainer videos have revolutionised the way we communicate complex ideas, tell stories, or promote products and services online. These short and engaging audiovisual pieces are the perfect vehicle to deliver your message effectively and connect with your target audience instantly. But there is one type of explainer video that has gained momentum in recent years, and that is animation. Animated explainer videos have become increasingly attractive due to their infinite possibilities for creativity, imagination, and emotional appeal. In this post, we will share with you some insights about using animation as an explainer video and why it may be the right choice for your next brand video project.
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Animation Speaks To Everyone
One of the advantages of animation is that it transcends cultural or linguistic barriers. As animated characters and scenes are universal, they can communicate with people from different backgrounds without the need for subtitles or voiceovers. This is crucial if you want to reach a global audience and make your message accessible to everyone.
Animation Has Storytelling Power
Animation can be an incredibly powerful storytelling tool due to its ability to evoke emotions, convey feelings, and create unique characters and scenarios. With animation, you can tell your story in a way that is playful, engaging, and memorable. You can also control the pace of the story, add humour or drama, and use music and sound effects to accentuate the message.
Animation Simplifies Complex Ideas
Another great benefit of animation is that it simplifies complex ideas or concepts in a visually appealing way. British Airways engaged Animation Explainers for their on-board Safety Videos. Microsoft’s Shape the Future campaign – uses animation to explain why the tech giant is committed to providing technology education for people of all ages around the world. Likewise, Google has utilised animation in its “Building Better Business” campaign. By using metaphors, analogies, or visual aids, you can break down complex ideas into digestible chunks that are easy to understand and remember. This is especially useful in industries such as tech, finance, or science, where jargon and technical terms can be intimidating. By using animation, you can make your message simpler, more relatable, and more engaging for your audience.
Animation Enhances Engagement And Conversion Rates
Finally, animation can significantly boost engagement and conversion rates. Studies have shown that animated explainer videos can increase website traffic, social media shares, and lead generation by up to 300%. This is because animation is naturally captivating, memorable, and shareable. When your audience watches an animated explainer video, they are more likely to remember your brand, share it with their network, and take action such as signing up for a newsletter, downloading an app, or buying a product.
Using animation as an explainer video has become a popular choice among marketers, educators, and businesses in general due to its many benefits. Animation can speak to everyone, has storytelling power, offers artistic freedom, simplifies complex ideas, and boosts engagement and conversion rates. By using animation, you can communicate your brand message in a way that is fun, creative, and memorable, ensuring that your audience will remember your message and take the necessary action. We hope this article has been helpful.
Should you like to discover more about Animation as an Explainer Video, take a look at our Animation Videos and Motion Graphics Studio, or check out some of our other video styles, such as our Training and Educational videos. And remember, requesting a free Animation Quote is just one step away!
