Post-production is the phase where we bring all the creative elements together. Broadly this includes:
Raw footage is all the footage taken at a shoot, before it’s cut-down to best takes, and before colour and sound correction.
Selection of best takes:
Our team usually film several takes of each scene. For example, during most interviews our rule is fewer questions (eg 3-5 questions for a 1-2 minute interview video) and more takes – say 3 takes each question.
Who decides the best takes:
When our editors have a clear script to follow, they generally choose the best takes.
However, if there isn’t a clear script ahead of a shoot, such as “vox pop” interviews filmed at events, the editors might need assistance from our Creative Director to choose the best takes.
Sometimes, when footage is complicated or specific we invite our clients to assist us to choose their best takes.
NB: best-takes refers to interviews and to b-roll footage.
Once you’ve been able to view a number of our video samples you will start to recognise some of our most popular editing techniques. These include:
Audio can be categorised as follows:
Affirm Press is one of Australia’s most respected, independent publishers, dedicated to publishing our nation’s stories and ideas. Affirm’s team approached us to bring their stunning collection of fiction and biographies to life, via short-form video.
The story of Professor Justin Yerbury AM, is one of resilience and courage in the fight against motor neurone disease. We had the deep honor of interviewing Professor Yerbury, in his own home, as he reflected on his legacy during his final months of his life.
With an extremely tight deadline, the Australian Family Legal Services, Western Australia approached our team to produce The Voice to Parliament, Animation.
The aim was to combat misinformation proliferating on the internet in the leadup to the Voice Referendum, through versions in English and the Kimberley Kriol dialect.
The animation was shown in information workshops, while our cuts, including reels, rapidly gained tens of 1000’s of views across socials. The outcomes reported were high increases in community awareness in the Kimberley region of WA.
OzHarvest is Australia’s leading food rescue organisation.
1 Minute Media joined CEO Ronnie Khan and a team of supporters, including Chef Neil Perry and Sydney Mayor, Clover Moore to bring the message to the streets.
Taking over Sydney’s Martin Place at lunch-time, the crowd was buzzing and the food was mouth watering … And the best part? There were no leftovers.
Tennis Majors approached us for a series of branded TV Ads, to bring in the crowds for the Summer Season.
From the minute we called “action”, Australia’s most entertaining tennis player swung into Kyrgios mode. The result? Game, set and match.
We elevate brands with sleek gradient-filled animations.
Next generation explainers, unboring corporate motion graphics.
Our branded animations simplify complex messages for serious organisations. AI Media, Energy Australia, NSW Health, NRL, Doordash and more.
If humans can dream it, we can animate it.
With over 250 employees across 5 continents, including Oceania North America and Europe, The Missing Link commissioned our team to define their extensive IT solutions.
Our animated explainer is a valuable asset for defining the products and amplifying the global reach of this local SaaS team.
Founded in Paris in 2016 by Dr Hanan Salam, WAI has grown into a powerful global community of AI & Data innovators and leaders. Since 2019 we have partnered with WAI to capture the pinnacle awards that celebrate the incredible innovations by women in artificial intelligence.
Our 50+ videos have been a driver of the phenomenal membership growth that started as a small Facebook group, and has expanded to 8000 members (and counting) in 140 countries.
Established in 1879, Heinemann has developed into a billion dollar global distributor and retailer for the international travel market. Despite this success, Heinemann takes pride in the warm, family approach to it’s customers and crew. Heinemann invited our team to demonstrate this beloved culture for a large recruitment campaign. As experts in short-form storytelling, 1 Minute Media immediately rose to the challenge – resulting in a series of branded recruitment videos that brought applicants from across the globe.
