Post-production is the phase where we bring all the creative elements together. Broadly this includes:
Raw footage is all the footage taken at a shoot, before it’s cut-down to best takes, and before colour and sound correction.
Selection of best takes:
Our team usually film several takes of each scene. For example, during most interviews our rule is fewer questions (eg 3-5 questions for a 1-2 minute interview video) and more takes – say 3 takes each question.
Who decides the best takes:
When our editors have a clear script to follow, they generally choose the best takes.
However, if there isn’t a clear script ahead of a shoot, such as “vox pop” interviews filmed at events, the editors might need assistance from our Creative Director to choose the best takes.
Sometimes, when footage is complicated or specific we invite our clients to assist us to choose their best takes.
NB: best-takes refers to interviews and to b-roll footage.
Once you’ve been able to view a number of our video samples you will start to recognise some of our most popular editing techniques. These include:
Audio can be categorised as follows:
Tennis Majors engaged 1 Minute Media to produce an International TVC video series starring Nick Kyrgios for the Ultimate Tennis Showdown (UTS) in Los Angeles. Bringing Kyrgios’ unmistakable personality and energy to the screen, the live action campaign built excitement and awareness around the groundbreaking tournament.
SciDev needed a clear, engaging way to explain technical water technology, systems and operational processes.
1 Minute Media created a custom animation campaign to simplify SciDev’s systems, benefits and practical applications into clear, easy-to-follow training content.
The animation turns a practical workplace system into a simple, easy-to-understand training tool.
Agas needed a clear, engaging way to explain its safety reporting platform.
1 Minute Media created a short animated explainer video to show how teams can report issues quickly, follow the right process and stay safe and compliant.
The animation turns a practical workplace system into a simple, easy-to-understand training tool.
Tennis Majors engaged 1 Minute Media to produce a brand video series and international TV ads starring Nick Kyrgios for the Ultimate Tennis Showdown (UTS) in Los Angeles. Bringing Kyrgios’ unmistakable personality and energy to the screen, the live action campaign built excitement and awareness around the groundbreaking tournament.
