Promotion Video Series
UNSW Aviation
We partnered with UNSW School of Aviation for a series of branded videos to showcase their state-of-the-art aviation courses.
With 25+ years experience, the School is globally recognised in Aviation industry being the only Go8 institution offering Degrees in the field. Highlighting this through our series has resulted in increased enrolments.
“The energy around the course has taken off following the launch of the videos.
In fact placements have completely filled up this year.”
Lorna, UNSW School of Aviation
“As a charity that funds childhood cancer research, our message is extremely important. The team at 1 Minute Media understands the importance of our key messaging with every video request, they are able to meet tight timelines with the highest quality.”
Kate Tannous
Chief Operating Officer
Mission
UNSW commissioned our team to showcase their prestigious School of Aviation. As a Global Top 20 University, UNSW’s exciting professional flying courses are tailored to respond to evolving local and global challenges.
Our promotional series shows off UNSW’s Aviation learning facilities, including the Flying Operations Unit (FOU) where their fleet of ultra-modern aircraft is housed.
Our mission was to generate national & international registrations through a series of premium videos ads.
Creative Direction
In order to best showcase the state-of-the-art School of Aviation, we worked closely with our clients, from the initial concept to post-production.
We fused an array of footage, motion graphics and stills with interviews with real students and staff.
It was crucial to reflect the School’s prestige, while maintaining a welcoming buzz for Australian and International students. Our creative writers drew on a decade of experience of finding the perfect pitch for both NGO’s and private enterprise. We directed the creative design seamlessly from our cinematographers through to our cutting edge motion graphics team.
Results
The video series were broadcast to a national & international audience, via the UNSW website and social channels. Our professional reels and social ads quickly filled the airways surrounding the School’s social platforms.
Our team’s challenge was to create a buzz and we did…our ads contributed to the UNSW receiving thousands of applications, resulting in registrations reaching 500 plus, and this number is rising.
The sky really is the limit!
