TV Commercials & SOCIAL ADS

Tennis Majors

We teamed up with Tennis MajorsĀ for a comprehensive series of Ads, to promote their international tennis streaming platform the upcoming LAX Ultimate Tennis Showdown (UTS).

With the biggest names in town, our cinematic crew captured all the excitement and personality courtside. Finished with our sleek motion graphics, our ads played a key role in a highly successful season.

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Tennis Majors brings new and exclusive content to our screens.
We were delighted to find 1 Minute Media to partner with for our Australian content.”

Cedric Rouquetteā€‹
Director of Publicationsā€‹

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“As a charity that funds childhood cancer research, our message is extremely important. The team at 1 Minute Media understands the importance of our key messaging with every video request, they are able to meet tight timelines with the highest quality.”

Kate Tannousā€‹
Chief Operating Officerā€‹

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Mission

Tennis Majors needed a series of branded TV commercials to promote their premium tennis streaming service.Ā 

Our ads were part of an important marketing strategy to promote the UTS (Ultimate Tennis Showdown) tournament taking place in Los Angeles over the summer season.Ā 

Our mission was to showcase the worldā€™s newest and most exciting tennis league to broadcast and online viewers. We targeted tennis-lovers worldwide in order to cement Tennis Majors place on the global stage, and most importantly, to draw sell-out summer crowds.Ā 

Creative Direction

We worked in collaboration with Tennis Majors, from conceptualisation, scripting, editing, storyboarding right through to production and post-production. Our experienced team seamlessly directed tennis’s big personalities, including our very own Nick Kyrgios. Fusing existing crowd footage and our own sleekĀ motion graphics, with an upbeat techno soundtrack from our library, we complemented the fast pace of the UTS tournament.Ā  Ā 

Nick Kyrgios
Nick Kyrgios King Image

Results

Our branded video content was broadcast across television and social media platforms, capturing millions of views in the critical lead up to the LAX Ultimate Tennis Showdown.Ā 

Tennis lovers have responded in great numbers to our content, with the Tennis Majors platform achieving a steep upward trend in views and subscribers.Ā Ā 

And best of all?Ā 

The UTS Summer Season was a sellout!