TV Commercial & SOCIAL ADS
IRoad Dash Cams
IRoad approached us to produce an extensive broadcast and online video content campaign. Our ads rapidly increased sales for their newest high performance dash cam, the elegant live action IRoad X30, throughout Australia and New Zealand.
“As an overseas client, we can only praise the efficiency and professionalism with which the 1 Minute Media team collaborated with us throughout our project. We fully entrusted the process to them, from scripting to the final videos – we did not regret it!”
Ramona Albu
Marketing Manager, IRoad, Korea
“As a charity that funds childhood cancer research, our message is extremely important. The team at 1 Minute Media understands the importance of our key messaging with every video request, they are able to meet tight timelines with the highest quality.”
Kate Tannous
Chief Operating Officer
Mission
IRoad’s goal was to promote the innovative X30 3-channel Cloud Dash Cam across Australia and New Zealand, showcasing its outstanding capabilities and what sets it apart from other dash cams in the market.
A fast turnaround was required to meet an upcoming launch deadline.
In a fiercely competitive market it was essential that our creators focused on a setting and circumstances familiar to all drivers in the Southern Hemisphere. The great coastal day trip! Despite challenges such as weather and terrain, we were determined to propel the X30’s place at the forefront of cutting-edge dash cams, with sales increases to match.
Creative Direction
Drawing on over a decade of cinematic 4K filming, both on the road and in the skies, we were able to capture the great coastal experience. With our client located in Korea, our team expertly organised car hire, drone and ground filming permits, as well as talent of the human and canine species. Despite external issues surrounding product delivery we brought all the elements together onto NSW’s iconic Sea Cliff Drive, with the Pacific Ocean as a backdrop.
With a clear narrative of benefits displayed through sleek footage, our motion graphics artists designed a dynamic premium video series, including the hero video for broadcast distribution, along with a full content kit of social ads and reels.
Results
Our ads were designed, filmed and published in record speed, meeting the IRoad launch deadlines. While the full content kit, including premium social reels and ads, continues to build the sales momentum downunder.
“If you are an overseas business and you are considering producing high-end videos in Australia, 1 Minute Media should be your choice!”
Ramona Albu, IRoad
