TV Commercial
The Kids'
Cancer Project 2
“As a charity that funds childhood cancer research, our message is extremely important. The team at 1 Minute Media understands the importance of our key messaging with every video request, they are able to meet tight timelines with the highest quality.”
Kate Tannous
Chief Operating Officer
“As a charity that funds childhood cancer research, our message is extremely important. The team at 1 Minute Media understands the importance of our key messaging with every video request, they are able to meet tight timelines with the highest quality.”
Kate Tannous
Chief Operating Officer
New Mission
The Kids’ Cancer Project’s mission is to ensure that no child loses their life to cancer and finding more effective treatments.
Video is an essential component of the marketing that raises funds for kids cancer research.
As The Kids’ Cancer Project’s production partner, our team works closely with their team each year, to maximise fundraising campaign effectiveness, through video and animation.
When The Kids’ Cancer Project received an opportunity for last minute TV ad bookings, from partner, Channel 9, we moved with lightning speed to produce a high-end TVC for their annual “Better Challenge.”
Creative Direction
To design an authentic connection, our creative team tapped into the amazing resources and outcomes the Better Challenge offers.
We featured Hugo, who was diagnosed with Leukaemia at the age of 11, along with CEO Owen Finegan, Researcher Dr David Mizrahi and members of the The Kids’ Cancer Project team. The ad takes viewers through an emotional journey, positioning all participants as the heroes that make children better.
Every detail was tailored for the audience, blending our client’s vital role, with the positive message that the audience can change young lives forever.
Results
The TVC was published in record speed, ready for the additional ad space through Channel 9, while our expertly edited series continues to bring crowds of new and past sign-ups for the Better Challenge online.
Our web version promotes the annual major fundraiser on the The Kids’ Cancer Project site, while our reels draw members from social media.
Through the combined fundraising efforts, celebrating their 30th year in 2023 The Kids’ Cancer Project committed over $70milion toward scientific research for childhood cancers. Childhood cancer survival rates are now at 86%. The Kids’ Cancer Project intends to keep improving these outcomes.
Together we are making kids better!
