What Is Video Marketing?

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By the end of this year, 82 per cent of internet traffic worldwide will come from videos. The average consumer loves video, which explains why so many businesses are starting to invest in corporate video production services.

Are you thinking about using video marketing services to build your business? If so, this guide can help. It breaks down how video services work, why they’re excellent marketing tools, and how you can choose the best videographer for business.

Table of Contents

What Is Video Marketing?

Video marketers use a wide range of videos to promote your business’s products and services. These videos can be shared on many platforms, including TV, websites, landing pages, social media, marketing emails, and video platforms like YouTube and Vimeo.

Types Of Business Marketing Videos

Business marketing videos come in many different flavours. The following are some of the most popular and effective types of videos you might want to consider creating:

  • Brand videos
  • Social media videos
  • Training videos
  • Animation and motion graphics
  • Corporate videos
  • Interview videos
  • Event videos
  • Testimonial videos
  • TV commercials
  • Product videos
  • Company profile videos
  • Elearning videos
  • Explainer videos
  • Corporate documentaries

Whether you prefer short or long-form content, you can use these different types of videos to appeal to various members of your audience — regardless of their current stage in the customer journey — and increase their interest in your products or services.

Benefits Of Business Videography Services

Why are so many businesses investing in videography and video marketing services? Here are some of the most well-known benefits video marketing has to offer:

Give People What They Want

One reason why videos currently make up such a large percentage of internet traffic is that — generally speaking — people prefer videos over other types of content.

More than half of consumers say they want to see more video content from brands they support. This might have to do with the fact that people remember 95 per cent of what they see and just 10 per cent of what they read.

Make Deeper Connections With Your Audience

Because people have an easier time remembering visual content compared to written content, it makes sense that video marketing would allow you to make deeper connections with your audience.

Keep in mind, too, that video marketing also allows you to tug on people’s heartstrings and appeal to their emotions.

People might not be compelled to support your business based on text alone. When you incorporate moving images and video clips into your marketing material, though, you’ll likely notice more people are interested in what your brand is all about.

Improve Search Engine Ranking

When you have videos on your website, your chances of showing up on the first page of Google search engine results are 53 times higher.

As you may know, the higher you rank on search engine results pages (SERPs), the more likely people are to click on your website and learn about your products or services. It’s hard to get to this coveted spot these days, but it’s a lot easier if you make good use of video marketing.

Increase Brand Awareness

The higher you rank on SERPs, the easier it is for people to learn about your brand.

Keep in mind, too, that brand association can increase by 139 per cent after someone watches a video. This means video marketing can boost brand recognition and help you grow your audience.

Increase Online Engagement

In addition to boosting awareness of your brand, video marketing can also improve your online engagement numbers. This includes the number of people who follow your brand on social media, “like” and comment on your posts, share your posts with their friends and family, and visit your website to buy products or services.

Boost Performance Of Other Marketing Methods

You can also use marketing videos to make your other marketing methods more effective. For example, if you want to boost the performance of your email newsletter, try adding videos to the newsletter body.

When you include a video, you increase the likelihood of people engaging with the newsletter instead of just deleting it. They may even click a link and visit your website.

Remember, too, that including the word “video” in an email subject line can decrease its unsubscribe rate by 26 per cent! If you’re looking for a way to stop people from unsubscribing, making your newsletters more interesting with embedded videos is a great starting point.

How To Choose Professional Videography Services

If you want to invest in corporate videos, social media videos, or TV commercials, you need to work with the right videography company. The following tips can help you find the best videographer for your needs:

  • Ask about their experience: How long has the company been in business?
  • Consider services and specialties: What types of videos does the company make most often? Are there any types of videos they don’t produce?
  • Consider industries served: Have they made videos for businesses in your industry before?
  • Read reviews: What is the company’s average rating on Google or Yelp? Are their customers generally satisfied with their services?
  • Ask for a quote: Do they offer free, detailed quotes to help you understand how much you’ll pay for your videos?

Check out the video production company’s portfolio before making a decision, too. This gives you an idea of their videography style and the quality they produce — both of which can help you figure out whether or not they’re the right fit for your company.

Work With 1 Minute Media Today

Investing in professional videography is an excellent way to grow your audience, increase conversions, and help your business stand out from your competitors. To see great results, though, you need to work with a videography business that checks all the boxes mentioned above.

Enter, 1 Minute Media.

We are a corporate video production company serving the Sydney, Melbourne, and Brisbane areas. As Google’s highest-rated corporate videographer among Australians, we know what it takes to help you achieve your marketing goals and build your business.

Reach out today for a free quote.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.