What Is The Purpose Of A Corporate Video?

What Is The Purpose Of A Corporate Video

Did you know that 54 per cent of consumers want to see more videos from the brands and businesses they support?

Regardless of their age, gender, or location, people love watching videos. They find them to be more engaging and persuasive than other types of marketing content.

If you’ve been avoiding creating video content for your business, now is a great time to change that.

This guide will teach you everything you need to know about corporate videography services and what they can do for your brand.

Table of Contents

What Are Corporate Videography Services?

Corporate video production encompasses a wide range of videos used to promote your company and support your business.

All kinds of videos fall under the umbrella of corporate videos, including the following:

Whether you’re looking for internal content (content shared among your team) or external content (content used for marketing), working with a corporate videography company is a must for growing your business.

What Is The Purpose Of Corporate Videography Services?

From educating your employees to teaching others about your brand mission and values, you can use corporate videos for a variety of purposes. The following are some of the top reasons why you need to invest in corporate videography services:

More Website Traffic

Recording quality corporate videos and sharing them on your website is an effective way to generate more traffic.

Most people are drawn to websites that feature videos. They find them more interesting and engaging. They’re more inclined to stay on those websites for longer periods of time, too.

Better Search Engine Ranking

When people visit your website more frequently and spend more time on it, your business will be rewarded with a higher search engine ranking. Furthermore, the higher you rank on search engine results pages, the more people will find your website. You can create a positive feedback loop, and it all starts with high-quality corporate videos.

More Brand Awareness

Corporate videos are great tools for building brand awareness and getting more people interested in your company, too.

When you share event videos, product videos, and testimonial videos, for example, you can create intrigue and encourage others to buy what you’re selling. Sharing corporate videos may also create more opportunities for you to collaborate with other businesses in the future.

Multiple Sharing Opportunities

Some businesses are hesitant about creating corporate videos because they think the cost is too high. Keep in mind, though, that you can repurpose these videos again and again.

There’s nothing wrong with recycling a video.

For example, you can share a video on your website and your social media page. You can also cut one video down into several smaller videos to get more out of it.

Impressive ROI

Because you can reuse videos repeatedly, they provide a lot of bang for your buck. The return on investment (or ROI) for videos is particularly impressive, too, even without factoring video recycling into the equation.

One report shows that 89 per cent of marketers receive a good ROI from video marketing. Furthermore, 80 per cent say that video has helped them increase their sales.

Easily Express Complex Ideas

One reason why people love videos so much is that videos can be used to express complex ideas more clearly. Videos are effective for teaching internally and externally.

You can create a product video or an explainer video to help people understand what you sell or how it can improve their lives. You can also use training videos to help new hires understand the requirements for their job and get excited about working for your company.

What To Look For In A Corporate Video Production Company

After learning about the purpose of a corporate video, you might be feeling more interested in hiring a corporate video production company. The following are some key factors to consider when searching for the right fit for your brand:


Experience is one of the most important things to keep in mind when searching for a corporate video production company.

Find out how long the company has been part of the videography industry, as well as how long they’ve been creating corporate videos. If possible, try to find a company that has experience filming videos for businesses like yours as well.

Robust Portfolio

Ideally, the videography company you hire will have an extensive portfolio with lots of samples for you to view.

Check out lots of their past work to see if you like their style and enjoy the quality of their videos. Make sure the quality is consistent across the board, too. If some videos look good and others are questionable, that’s a red flag.

Positive Reviews

Always read reviews before agreeing to work with a particular corporate video production team. Find out what their past clients like and dislike about their services so you can decide whether or not they’re a good fit for your company and your needs.

If possible, look for reviews on third-party sites. These reviews will provide a more objective view of the business and its corporate video services.

Fair Prices

Finally, ask for a quote and consider whether or not the video production company offers fair prices. Keep your budget in mind and make sure you can afford a videographer’s services before you make a decision.

At the same time, though, remember that price isn’t everything. Sometimes, it’s worth it to invest a bit more money to get a higher quality finished product.

Experience The Benefits Of Corporate Videography Today

Now that you know more about the benefits of corporate videography, are you ready to start creating more videos for your business?

It doesn’t matter if you’re looking for corporate videography in Sydney, corporate videography in Melbourne, or corporate videography in Brisbane. Our team at 1 Minute Media can help you create high-quality videos and achieve all your business goals.

Contact us today to learn about our corporate video services or to get a quick quote.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.