These days, more businesses than ever are using video to promote their products. After all, 64 per cent of people say they are more likely to purchase a product after viewing a product video.
Are you interested in learning how you can use product videos for a successful product launch? Read on to find out.
Table of Contents
Why Should You Use Video?
Corporate video production helps you to get your products in front of a larger audience, including the 70 per cent of people who use social media each day. It also helps you to highlight the best aspects of your products and answer frequently asked questions.
Well-made videos add credibility to your company, too. When people see your products in action and how effective they can be, they’ll be more interested in buying what you’re selling.
How to Create an Appealing Product Video
A great product video will get people’s attention and encourage your target customers to invest in your products. If you’ve never made a product video before or are unsure of how to get started, here are some tips that can help:
Writing An Engaging Script
The first and most important step to creating a quality product video is writing an engaging script.
To do this, answer the questions that your clients would likely ask about your product if you were sitting in front of them. This helps you to tell people what they actually want to know.
Keep your target audience in mind when writing every line. Focus on benefits to the customer so they will be engaged and want to follow through with your call to action.
Consider Using a Professional Actor
A professional actor will know which words to emphasise and how to discuss your product as if they are there in the room with you. They make the delivery look simple and ensure your product video is as engaging as possible.
Hire a Professional Video Company
These days, many people have access to video equipment. However, they lack a deep understanding of all the elements of video production, such as how to use a professional camera or which cinematic techniques will diversify their shots.
When you work with a professional videography company, you can feel confident that you’re getting a quality video. You’ll also have more time to focus on other aspects of running your business.
How to Distribute Your Product Video
Now that you know how to create an effective product video, let’s touch on the steps you can take to distribute that video and get it in front of your target audience. Here are some strategies to implement today:
Upload to YouTube
The first step to getting as many views as possible is uploading your product video to YouTube.
After Google, YouTube is the world’s second-largest search engine, so it makes sense to upload it there. Use the right metatags (words, phrases and links promoting your business and product), too, so that your product video can be found.
Upload to Your Website
Include a link to your video on your company’s website, too.
If a product video is on your website’s homepage, then customers will be immediately drawn to it. They’ll then continue to move around your website and learn more about what you offer. This increases the likelihood that they’ll purchase other products as well.
Upload to Social Media
Upload your product video to as many other forms of Social Media so it can be found worldwide, 24/7. Some of the best social media platforms to use include Facebook, Instagram, Twitter, Pinterest, Metacafe, and Dailymotion.
Publish a Blog
Consider writing a blog on your website to promote your product video. Just be sure to embed the video in the blog post so customers aren’t redirected to YouTube. If they get redirected, they might get distracted and have a hard time finding their way back to the site.
Drive Traffic to Your Website
Now that your product video has been uploaded, you need to direct traffic to your website so it can be found. Here are some tips to help you do this:
- SEO (Search Engine Optimisation): If your website ranks well for your target keywords, then there’s a good chance it will be found “organically” when people search online for products like yours.
- Google AdWord Campaigns: Setting up a Google AdWord campaign helps you to advertise to clients who are interested in products like yours. The benefit of Google AdWords is that you only pay when your ad is clicked (this is known as Pay Per Click or PPC).
- Facebook Ads: Facebook ads allow you to target potential clients based on characteristics like gender, age, location, demographics, interests, and more. You can also create specific landing pages to capture Facebook users’ details and send them updates and special offers.
Professional Videography in Action
Want to see what an effective product video looks like? Take a look at this one that we created for Australian sleep technology manufacturer, AH Beard.
AH Beard’s brief indicated they were launching their new ORB Smart Sleep Light, which dramatically improves sleep-cycle knowledge. They wanted a product video that showed their proven clinical tests and their unique scientific formula.
You can see the video we created below:
The AH Beard company could have written copy to explain how their product differs from other products, how it works, etc. However, demonstrating the features of the product via video had a far greater effect than static content.
Invest in Professional Video Production Today
Now that you know more about the power of product videos and how professional videography can benefit your business, are you ready to start creating?
hether you’re looking for video production in Sydney, video production in Melbourne, or video production in Brisbane, we’ve got you covered at 1 Minute Media.
Contact us today to learn more about our services or to get a quick quote for your next project.
