Top Tips for Video Marketing

Breadsticks used for hashtag on pink background

They say a picture is worth a thousand words. If this is the case, then a video must be worth at least a million, particularly from a digital marketing point of view.

If you’re not using professional videography yet at your company, what’s stopping you? Is it because you don’t know where to start or aren’t confident in your ability to create impressive videos?

Listed below are some of our top tips for creating the best marketing videos. Follow this advice and you’ll have no trouble planning and producing high-quality videos that generate more leads, increase sales, and give your business the boost it needs.

Table of Contents

Get Personal

Video content gives your business a unique voice and a human face. You need to exploit that fact when you start working on your next video marketing campaign.

Choose a regular presenter or group of presenters that viewers can associate with your company and brand. Then, draft a script that it is light and conversational while also being authoritative.

This approach helps to foster a bond between you and your users. It will also make your video more relatable and engaging.

Check Your Accessibility

The way that people access the internet has changed dramatically over the last few years. It used to be that people could only get on the internet via computer. That’s not the case anymore, though.

If your video content is unavailable on mobile or tablet devices, this is a major black mark against your company.

An astonishing number of companies operating video production strategies in Sydney forget about this. Make sure you’re not one of them.

Check and double-check your content on all platforms and in all browsers. This helps ensure you’re not accidentally alienating any of your users.

Find a Problem and Solve It

The internet is a wonderful place because it democratises information. It takes it out of the hands of the traditional gatekeepers of knowledge and gives it to the masses.

The democratisation of information is wonderful in a lot of ways. However, it can also be a double-edged sword.

Increased freedom equals increased competition. Increased competition, in turn, means you’re going to have to do something extra special to get your voice heard. For a lot of businesses, this means finding a specific problem and creating a unique way to solve it.

Finding a problem and solving it is an effective formula that puts your content head and shoulders above that of your competitors. To do this, start by examining your content field and identifying a common question or problem amongst your users. Then work on creating video content that answers or solves it.

Don’t Forget SEO

We all know about keywords and bounce rates for written content. However, many content producers forget that SEO is vital for video content, too.

To maximise the search engine prominence of your corporate videos, you need to follow these tips:

  • Keep the video short: Between 1 and 3 minutes will usually suffice (focus on quality, not quantity)
  • Include a transcript: This gives Google’s crawlers access to the written content of your video’s script and boosts your search engine ranking
  • Tag your video pages on your sitemap: This allows search engines to quickly and easily identify which parts of your site contain video content

By making some simple adjustments to your video strategy, you can see better results and help more people learn about your company.

Get the Word Out There

With your video produced and uploaded to your site, you now need to target social media.

Check out the keywords and hashtags that are trending in your field. Then, use them to drop your content right into the heart of global, online discourse.

Every content marketer craves a viral video and – while not every video is going to garner a million shares – careful use of social media dramatically improves your chances of going viral and getting more attention from your target audience.

Partner with an Expert

Can you handle video creation for your company on your own? Technically, yes.

Is it an ideal option? Not really.

When you partner with a video marketing expert, you get access to quality equipment and years of experience.

Our team at 1 Minute Media has worked on marketing videos for all kinds of businesses, and we can’t wait to partner with you. Whether you’re looking for videos for social media or videos to enhance your website, we know what it takes to help you get an impressive product in no time.

Not only does working with an expert enhance the overall quality and effectiveness of your video, but it also frees you up to focus on other things that matter.

As a business owner, you have a lot on your plate already. Do you really have time to write a script, scout locations, set up the camera and lights to record, and then edit and publish the final video?

Probably not. Fortunately, this is our specialty, and we’re happy to step in and do the heavy lifting so you can get a great finished product.

Invest in Corporate Video Production with 1 Minute Media

Professional video marketing is a must for any business that wants to grow its audience, build more credibility, and increase conversions. To increase your chances of seeing these kinds of results, though, you need to make sure you’re working with the right video production company.

No matter what kind of business you run, we’re happy to help you achieve your video marketing goals at 1 Minute Media. As the top-rated video marketing agency on Google, we offer everything you need to create high-quality, impactful videos that catch your audience’s eye and produce impressive outcomes.

We currently have 3 locations in Australia, making us an excellent choice for any business that needs video production in Sydney, video production in Melbourne, or video production in Brisbane.

Are you ready to see what we can do for your business? Contact us today to learn more about our services or to get a free quote for your next project.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.