Did you know that YouTube has over 2 billion active monthly users? Did you also know that it streams more than 1 billion hours of video per day?
It’s safe to say that people love video these days, whether they’re watching on YouTube, Instagram, TikTok, or any other platform. If you’re not using video as part of your marketing strategy, it’s time to change that. Listed below are the top 10 benefits of video marketing for your business.
Table of Contents
1. Increase the Know, Like, and Trust Factor
If you want a client to choose your product or service, they need to know, like, and trust you and/or your brand.
There simply is no other advertising medium that achieves this as rapidly and effectively as video. Photos, text, direct mail, and other traditional media are rarely as effective because they don’t tell the full story. Video is highly engaging and helps people develop a stronger connection to your company.
Have you ever spotted a celebrity in the street and wanted to shake their hand? Why?
Because you feel an instant affinity and know, like and trust this person. You may have never met them, but you’ve seen them on TV or in movies. This creates a bond and helps you feel more connected to them.
2. Gain Instant Credibility
As we mentioned above, if you use video to present your company and your products or services, you immediately move up in viewers’ opinion.
They are more likely to remember you. They’ll also feel more respect for you and will feel that they know, like, and trust you.
This helps you to gain more credibility in their eyes and encourages them to do business with you instead of one of your competitors!
3. Increase Online Purchases
When was the last time you read a blog or news article? Now, when was the last time you watched a video?
If you’re like most people, chances are you’re more likely to engage with a video than a piece of written content.
For the average person in 2023, text-based content is boring. Video-based content sells.
If you want to increase online purchases, you need to keep your audience engaged, tell a story, and provide genuine value. Videos, from testimonial videos to explainer videos, accomplish all of these things.
4. Increase Email Response Rates
Did you know that email newsletters that contain videos achieve higher click-through rates than those without videos?
If you’re looking for a way to improve your email newsletters and generate more engagement from them, including a link to a video is a great option. People are intrigued by videos, and if they see a link, they’re going to feel pulled to click on it and see what it’s all about.
5. Catch And Retain People’s Attention
You’ve heard that a picture is worth 1 million words. Well, according to Dr James McQuivey of Forrester Research, 1 minute of video is equivalent to 1.8 million words.
In the information age, too many words are coming at people every day. Your audience will find it a great and welcome relief if they hear your expertise and learn about your company’s products and services via your videos.
6. Increase Website Traffic
Your potential clients love videos! When you catch people’s attention, gain credibility, and increase your email newsletter response rates, all of this leads to more traffic being directed to your website.
When you generate more website traffic, you’ll naturally see an increase in sales as well, which is great for your business’s bottom line.
7. Promote Your Business 24/7
Do you ever do your research at 10 pm on Tuesday or 4 pm on Sunday? So do your prospects!
People seldom want to answer your phone calls when you choose to call them during business hours. On the other hand, they are quite happy to research your message in their own time.
Publishing video content creates a resource for potential customers that is available at all times, whether you’re business is technically open or not.
8. Increase Search Engine Rankings
Google loves YouTube. That’s why they bought it.
You’ll likely notice that your search engine ranking will increase dramatically when you establish a presence on YouTube. This, in turn, also helps to bring more traffic to your website and increases your sales numbers.
9. Increase Visitor Duration
Those who visit websites with videos stay, on average, for about 6 minutes. Those who visit websites without video stay, on average, for only 1 minute!
Often, you have only one shot when prospects are researching products or services like the ones you offer. If you add a visit to your website, you’ll be less likely to blow your chance and will have a better shot at keeping them around — perhaps even long enough to buy something.
10. Bring Your Social Media Pages To Life
Creating high-quality marketing videos will bring your social media pages to life.
If you’ve been looking for a way to enhance your social media game, adding professional videos is a great option. This will boost engagement on your page and get people more interested in learning about the products and services your company has to offer.
Invest In Video Marketing Today
Are you convinced that video marketing is a good option for your business? If you want to increase sales, boost website traffic, level up your social media, and boost your search engine ranking, video is the perfect solution.
If you’re nervous about creating high-quality marketing videos, don’t panic! We’re here to help at 1 Minute Media. Our team specialises in providing you with professional online videos designed to drive traffic, leads, and sales to your business.
Contact us today to learn more about services, get a free quick quote, and start turning your video visions into video realities.
