The Benefits Of Event Videography

The Benefits Of Event Videography

You’ve put tons of work into planning your upcoming corporate event. Don’t you want to remember as much of it as possible?

Photos are great for capturing memories, but videos put you right back in the action and help you promote future events.

On the fence about hiring a videographer to film your event? Keep reading.

This guide highlights the benefits of professional videography for corporate events and teaches you how to find the right event videography team for your next big gathering.

Table of Contents

Benefit 1: Make Long-Lasting, High-Quality Memories

Some people assume they don’t need to hire professional videographers because everyone at the event will have a video camera readily available on their smartphone.

There are a couple of problems with relying on attendees to capture memories of your event, though:

  • You can’t guarantee quality coverage — how do you know the attendees’ videos will be in focus or properly lit?
  • You can’t guarantee that key moments will be captured
  • You won’t have easy access to all the footage after the event

When you invest in professional event video production, you don’t have to worry about any of these issues.

You can rest easy knowing the video footage will be clear, properly lit, and focused on the most important moments from the event. You’ll also get a well-edited video afterwards so you can relive the memories whenever you want.

Benefit 2: Update Your Website

Adding videos to your website is a great way to boost your search engine ranking.

Research shows that videos increase the average amount of time users spend on your website by 2 minutes.

Blog posts that contain videos are also 53 times more likely to rank on the first page of Google results. These blog posts also see a 157 per cent increase in search traffic compared to text-based blog posts.

After you receive professional-quality videos from your event, you can add them to your website to make it more engaging and encourage people to spend more time on it. By increasing the amount of time people spend on your site — and moving it up to a higher ranking on search engine results pages — you help more people to find your business and learn about your products or services.

Benefit 3: Spice Up Your Social Media Profiles

Not only can you use the footage you get from your corporate event to enhance your website, but you can also use it to make your social media profiles more interesting and engaging.

Investing in professional event videography in Sydney gives you plenty of new content to post on Instagram, Facebook, Twitter, and any other platforms you use to promote your business.

Sharing footage from the event diversifies your feed, and it also gets more people interested in learning about your brand. They may even see videos from the event and decide that they want to work with you in the future.

Benefit 4: Promote Your Next Event

When you capture videos from your upcoming event, remember that you can use those videos for all kinds of marketing materials.

For example, you can promote your next event by sharing video footage from the previous one. When people see how much fun everyone had attending the event, or how much they learned from your keynote speaker, they’ll be more interested in attending themselves.

Benefit 5: Build Your Brand

Video footage filmed by a professional Melbourne videographer is an excellent way to build your brand and show people what your company is all about. Photos can tell a little bit of your brand story. However, videos take things to the next level.

Do you want to show people what your brand is all about? Would you like to give them more insight into your mission and values?

If you said “yes” to either of these questions, hire a videographer to record your next event. They’ll catch the most important moments and collect footage that helps you tell your story.

Benefit 6: Be In the Moment

If you’re busy trying to gather footage from the event while it’s happening, you’re going to miss out on a lot of important opportunities to network or just enjoy the fruits of your labour.

Hiring a videographer makes it easier for you to stay present while also resting easy knowing that the key moments from your event are being recorded.

How To Choose The Best Event Video Production Team

Working with a corporate event videographer offers tons of benefits to you and your company. However, to see the greatest results from your videos, you need to choose the right videography team.

Here are some tips that will help you find quality event video production in Brisbane, Sydney, Melbourne, and beyond:

  • Check their list of services: Make a shortlist of potential videographers, then review each of their websites and check out their list of services to ensure they offer corporate event videography.
  • Look into their experience: Find out how long they’ve been working in the videography field — and what kinds of videos they typically film.
  • Read reviews and testimonials: Look for reviews and testimonials to see what past clients have to say about the videography team’s work — and find out whether they’d hire them again.
  • Get a quote: Ask for a quote so you can budget properly and compare different videographers to see who will give you the most bang for your buck.

Don’t just type “event videographer near me” into Google and hope for the best. By following these steps, you can feel confident that you’re partnering with the right team.

Invest in Event Videography Today

After reading through the benefits of corporate video production, are you ready to hire a videographer for your next event?

It doesn’t matter if you’re looking for event videography in Sydney, event videography in Melbourne, or event videography in Brisbane. With 3 convenient locations, 1 Minute Media is here to help with all your professional video production needs.

Contact us today to learn more about our company or get a quick quote.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.