The 4 Compelling Benefits Of Corporate Video

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Corporate video is among the smartest ways of growing your business in Sydney.
Over 80% of consumers prefer watching a video about a product to reading. Video has proven to be an effective tool for building engagement with your target audience. Video marketing has seen rapid growth in recent years, with more and more companies realising its true potential. Read on to discover the key benefits of corporate videos and what they mean to your business.

Table of Contents

Enhancing Brand Awareness

As a corporate video production, 1 Minute Media has helped many of our clients to build and increase brand awareness through video. The messages you present in your video content must be informative, interesting, and eye-catching. You can engage your target audience by evoking strong emotions with corporate video. The company’s history can be outlined in this video, as well as how it makes customers’ lives easier through the services and products you offer. Presenting this message through video almost always leaves a stronger and longer-lasting impression than merely through words. Visuals can make all the difference and keep visitors captivated to quickly learn about your business.

Building Trust

By watching a video of your business ideas, you can easily outline your company growth, success and what you do differently. As a result, your brand quickly establishes trust among your prospects. It has been said that a great marketing campaign is able to persuade customers to purchase products they didn’t know they required. To achieve this, video makers need to win the trust of visitors by presenting their benefits and points of difference. In service industries trust is a critical factor for winning business. Likewise, if you sell a product, video can help your customers quickly understand your product, it’s features and advantages. Video builds trust more quickly and effectively than all other mediums.

Increased Traffic

Increased traffic is another of the key benefits of corporate video. When it comes to creating traffic and new contacts for your business, videos are your oyster. With video accounting for two-thirds of all internet traffic, it is more crucial than ever to introduce corporate videos into your marketing strategies. You could be missing a tremendous quantity of prospective customer traffic if you are not using a corporate video. The more people that visit your site, the more likely you are to make higher sales.

Great video content is easily shared – building further exposure for your products and services. For instance, consider a video or ad you shared with your friends. It is evident that people want to pass on the message that has moved them emotionally to inspire others. Sharing has become a norm on various social media platforms. These networks allow marketers to reach many clients all over the world with no barriers resulting in increased traffic.

Good SEO Ranking

Another upside of corporate video is that your brand appears more in search engine results than those without. When it comes to search engine results ranking, video content is a big differentiator. Many buyers and clients use Google to conduct internet research, so they are more likely to reach your page first. To ensure that your page is among the first results, post videos on a regular basis. Additionally, researching competitors in comparable areas might be crucial in staying steps ahead of the game. Remember, your corporate video is available for watching all round the clock. Regardless of when your prospects visit your page, the content helps you establish a memorable first impression.

Final Thought

If you want to take your brand to new heights and maximize your return on investment, a corporate video is crucial. It is also essential to choose a reliable corporate video production company in Sydney like 1 Minute Media to reap the full benefits. Mastering the subtle hues of the industry is required to make effective videos, which demands the hiring of skilled video producers to drive website traffic.

If you have any questions about anything regarding our video services, please don’t hesitate to contact me on 1300 905 205 or 0402 449 393.

Kathy Moran
Co-Founder of 1 Minute Media

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.