The 10 Types Of Marketing Videos

10 types of Video Marketing

It’s no longer news that video has become the most preferred content today. For the last few years, video consumption has been increasing annually. In fact, 80% of marketers report that video ads published in various social media platforms help them gain a significant amount of ROI.  Meanwhile, from the consumer’s perspective, 54% say they want to see more video content from their favourite brands.

Thinking of shifting to video marketing? If so, a good place to begin is by deciding what kinds of videos you want to create.

Listed below are the 10 types of marketing videos you might want to produce to promote your brand.

Table of Contents

Brand Videos

A brand video is a brief, compelling video strategically created to foster a connection with the brand’s target audience. It may tell a story, communicate the brand’s vision, mission, and/or values. In short, it’s a video that aims to make your product known for what it is and what it offers.

Brand videos often include but is not limited to the following:

  • Interviews with and introductions to team members
  • Testimonials from satisfied clients
  • Explanations of products and how they work
  • Video message from the CEO

No matter which of these elements they contain, when they’re well-produced, brand videos help to bolster brand awareness. They also make it easier for potential customers to relate to your business and understand your mission.

Corporate Interview Videos

Great corporate videos clearly communicate your brand, your key points of difference of your products or services and why your company should be considered over your competitor.

These videos are great tools that allow you to highlight your company culture, as well as its various activities and community contributions. They help your audience to view your company in a positive light and gain a better understanding of what you offer and what you’re all about. Corporate videos may help serve various purposes such as:

– Company presentation to the public

– Product launch

– Presentation to potential clients or business partners

– Summaries for Company events

– Company leaders’ interviews

While it’s important to offer quality products and services, a positive presentation of your company will help gather more clients.

Training And Educational Videos

As the name suggests, training and educational videos are videos that aim to educate and train in a more mobile and convenient way. Educational videos could be lectures, documentaries, and demonstrations that can be used to provide guidance and instruction to students or employees both in the office and all over the world. They can also instruct clients on the proper way to use your products after purchasing them.

No matter who the target audience is for your training and educational videos, when they’re of high quality and are professionally produced, they allow you to offer a higher level of instruction than what you can provide with written guidelines and manuals alone.

Social Media Videos

93% of businesses claimed to have acquired new customers through social media videos and that is why businesses of all kinds are relying on social media more than ever before to promote their products and get people excited about their services.

Social media videos may be short. However, they still need to be well-planned and produced to be effective and help audiences develop a connection to your brand.

Working with a video production team allows you to create high-quality videos that will entertain your audience and inspire them to check out your company.

Testimonial And Case Study Videos

Nothing beats the power of a convincing and authentic worth of mouth when it comes to marketing. When they’re considering trying a new product or service, consumers have now become more wise as they always see through the reviews customers leave about the products and services offered in your company. In fact, 92 per cent of consumers check out testimonials before they buy a product.

With testimonial and case study videos, you can go right to the source and place a spotlight on the people who matter most: your customers. This, in turn, allows you to build credibility, which goes a long way when it comes to attracting new customers in the future.

Product Videos

Product videos provide an in-depth look into what a product is, how it works, and the benefits it has to offer.

When creating product videos, it is important to consider that it should answer any questions consumers might have about the product and why they ought to consider buying it. They can be highly persuasive and, when they’re well-made, help to win over hesitant shoppers and increase sales.

Television Commercials (TVCs)

Most of us are well-acquainted with television commercials (or TVCs for short), and we’ve likely been swayed by them many times in our lives.

No matter what kind of product or service you’re selling, the right TV commercial will generate sales. Whether it’s placed Live to Air, or On-Demand, TVC’s help you to build brand awareness, reach a larger audience, and boost conversions.

Corporate Documentaries

Corporate documentaries are long-form videos that provide a more detailed look into your company’s values, mission, and operations.

When you need more time than a social media video or simple brand video can provide, a corporate documentary is an excellent way to go. It gives you plenty of time to discuss your business’s history, introduce key players, and build a stronger and longer-lasting relationship with your target audience.

Animation And Motion Graphics Videos

Animation and motion graphics videos work well for a variety of platforms, from your business’s website to your social media feeds. They are the perfect solution when you need to deliver a message quickly and clearly.

These interesting and engaging videos will instantly capture your audience’s attention. They also help them to easily understand your brand, your products or services, and your values.

Company Profile Videos

Company profile videos help you to put your best foot forward and show the world what you have to offer — just like an online dating profile.

The best company profile videos introduce your customers, as well as potential collaborators and investors, to your business’s core values and mission. They provide an introduction to your company culture, too, and help people see why they should choose you over one of your competitors.

Start Your Video Production Journey Today

Clearly, there are lots of different types of marketing videos you and your team can create. As you and your team start making plans for the new year, be sure to keep this list of video options in mind so you can choose the style that best aligns with your goals and your audience’s preferences.

If you need help putting together a video marketing strategy, feel free to reach out to us at 1 Minute Media. With locations in Sydney, Melbourne, and Brisbane, we’re happy to offer 5-star video production services to businesses and organisations of all kinds.

Reach us by phone at 1300 905 205 or click here to get a quick quote for your next project.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.