Corporate video production is the professional service of producing videos for businesses, organisations and brands. “Corporate” includes small, medium and large companies, as well as private, government, not for profit, and other non-government organisiations.
Corporate video production typically involves the use of professional video cameras and editing equipment, and may also include animation and graphics.
Corporate video is a video produced for a corporation or business for the purpose of marketing, advertising, or communication. It can be used to promote products or services, to deliver company messages, or to train employees.
Corporate videos build brand awareness, educate staff, increase customer engagement, and drive sales.
Our video styles or products generally fall into 12 main categories as below; each is linked to our video products pages if you’d like to learn more:
There are three distinct phases involved in premium Corporate Video Production: Pre-Production; Production; and Post Production.
Phase 1: Pre-Production includes
a) Scoping your video project
b) Script – 1 Minute Media uses a 2 column-script
Click the following to find more detailed information on this phase: Pre-Production.
Phase 2: Production includes:
a) Videography/filming and/or
b) Animation & motion graphics: art design and scene-by-scene story boards
Click the following to find more detailed information on this phase: Production.
Phase 3: Post Production includes:
a) Editing of footage
b) Animation of graphics and art design
c) Adding audio
d) Proofing
Click the following to find more detailed information on this phase: Post-Production.
Our mission is to bring the best video products to our clients through our innovative video production. To do this we provide a supportive work environment to our staff and crew, enabling them to produce corporate video for our clients that is of an unrivalled quality.
General Manager – recruits and manages each of our team members
Executive Director – oversees the legal, financial and marketing programs for the company
Creative Director – receives the handover from our Business Development Manager, and manages each stage of production for our video projects
Business Development Manager (BDM) – sells our video production projects to new clients and provides handover of each project to the Creative Director
Scriptwriters – our 1 Minute Media scriptwriters provide either full scripts or script reviews of our client’s own draft scripts; they use our 2-column script
Videographers – creatively film and often direct the visuals for our client film shoots – this can be interviews, products, b-roll, events and more
Director – our 1 Minute Media videographers are trained directors; for more complex shoots we can provide a dedicated director to co-ordinate the shoot, and interview our clients on or off-camera
Editors – our editors combine all the media required to complete our videos – this can be any combination of footage, audio and animated elements