Everyone loves YouTube, including your customers, clients and Google!
Are you sharing videos on YouTube to promote your business? If not, it’s time to start.
Keep reading to learn more about the benefits of sharing videos on YouTube, as well as how you can optimise your videos to see the best results.
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Why Use YouTube to Host Your Videos?
YouTube offers a lot of benefits to you and your team, especially when it comes to improving your video marketing efforts. The following are some of the greatest benefits YouTube has to offer your business:
Bigger Audience
Did you know that YouTube is the second-largest search engine in the world (after Google)? Millions of people use YouTube every single day, so that means there are lots of opportunities for people to learn about your business when you share and optimise videos on this platform.
Increased Search Engine Visibility
Keep in mind, too, that YouTube is a Google product. This means that YouTube videos are given preference in Google searches.
According to SEO Inc Google ranks video at approximately 50 times the value of text alone. When you publish videos on YouTube, you increase the likelihood that people will find your business through online searches and want to learn more about what you have to offer.
Better Engagement
Sharing videos on YouTube creates a new way for you to engage with your audience, too.
By responding to the comments people leave on your videos, you can strike up helpful conversations, answer questions, and build more meaningful relationships. This, in turn, helps to increase trust and can lead to more sales and revenue.
How to Optimise Your Videos
Clearly, sharing YouTube videos is a great way to boost visibility and promote your business. Keep in mind, though, that you need to optimise your videos — specifically the metadata — appropriately if you want to see the best results.
A lot of people have heard of metadata, but they also don’t know exactly what it is. Fortunately, it’s more simple than it sounds.
Metadata is all the information you enter about a video to help define its subject matter. In terms of YouTube videos, the term “metadata” refers to the title, descriptions, and tags.
Here are 3 tips to help you optimise your videos’ metadata, using the Zappos YouTube channel as an example.
Include Key Phrases in Titles
Start by writing a concise, descriptive title. It should include a keyword or keyphrase that people will naturally be searching for online.
For example, in this video, Zappos chose to title their video “5 Ways to Cuff Your Jeans!”
This title makes viewers aware that Zappos is here to help them style their clothing as well as offer some for sale.
The title is more likely to be found by someone who is not searching for Zappos, specifically, but who needs help styling jeans. It can still benefit Zappos, though, because it provides a service to viewers, builds credibility, and encourages them to check out other Zappos offerings.
Level Up Your Video Descriptions
Each of your videos should include a lengthy description explaining the video’s content.
In this case, Zappos’ description could have been a bit lengthier. Nonetheless, they still describe the contents of the video using keywords that are similar to those they used in the title.
One thing Zappos did correctly was to include a URL at the very beginning of their description. Always include a relevant URL to your website, whether it is a specific page or just the homepage.
This drives traffic back to your site, which helps YouTube viewers to find the corresponding information mentioned in the video. It also boosts your search engine ranking and improves visibility.
Following the URL, include your most important keywords in the first few sentences of your description. This is important because, depending on the length, part of your description may get hidden behind the “show more” tab. Including keywords upfront helps to improve visibility.
Aim to have at least a 250-word description that includes keywords and phrases that you’ve researched for the title of the video.
Do your best to keep your video descriptions balanced, too. Aim to use key phrases while still remaining natural. If your description sounds like it’s “keyword stuffed” and isn’t written in a way that someone would naturally talk, you might get penalized by YouTube and Google with lower visibility.
Add Tags
Add 10 to 20 tags per video. This is an ideal way to make use of keywords that are relevant to your video but that couldn’t naturally fit into your title or description.
Each tag should be a word or phrase (try to use mostly phrases, though) that is relevant to the content of the video. It should also be relevant to the ways in which you predict users will discover such a video.
If you’re not sure how to do this, follow Zappos’ example. For example, in this video on how to cuff your jeans, they use tags like “how to,” “how to dress,” “2014 fashion,” “what to wear,” and “how to cuff your jeans.”
Improve Your YouTube Strategy with Professional Videography
By correctly optimising your video’s titles, descriptions, and tags, you can help YouTube and Google’s search algorithms to determine the subject of your videos and help them rank in the search results.
Keep in mind, though, that metadata is only a small piece of the puzzle. It will only take your videos to the next level if you’ve already got quality content to share with your audience.
In addition to following the tips listed above, make sure you’re also prioritising video quality by investing in corporate video production.
When you work with a professional videography company, you can ensure you’re filming and publishing impressive videos that get your audience’s attention. This will help you to make a great impression and encourage people to check out your business.
If you’re looking for quality video production in Sydney, video production in Melbourne, or video production in Brisbane, we’re excited to help at 1 Minute Media. To learn more about our services or to get a quick quote for your next YouTube video contact us.
