The 4 Main Reasons That Companies Use Testimonial Video
1. Video dramatically increases the Know, Like and Trust factors – the benefits of using written testimonials and case studies as a marketing tool for potential clients are well known. A testimonials video production amplifies the effectiveness by placing a real person right in front of the customer’s face.
2. Videos provide social evidence to future clients that you are a capable business and that you can reliably supply the products or service they are searching for.
3. Videos prove your credibility because customers can see that you know what you are talking about. Users attribute high quality marketing materials to high quality service – make it count.
4. Videos increase your sales – whether you use online marketing to drive new business to your website or whether you direct potential customers to your videos, a testimonial video is one of the most effective “conversion optimisation” tools on the market in 2021. Visitors to your website want to be able to make a decision to choose your company. Testimonials make this decision easy for them.