How To Use Video Marketing To Increase Sales


Approximately 80 per cent of people report remembering a video ad they’ve seen in the last 30 days. Do you want to make sure your customers remember your ads now and for years to come?

Professional videography is a powerful tool that can help you separate your company from your competitors and see better results from your marketing efforts. At 1 Minute Media, we specialise in the production of high-quality corporate videos and are committed to working with you to achieve your goals.

Our video campaigns will increase your traffic, boost engagement, and ultimately generate more sales. They are specifically designed to fit the various stages of your audience engagement and promote your brand in the most effective way possible.

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How to Make Video Marketing Work for You

Are you still on the fence about investing in video marketing? Perhaps some specific examples of what video production can do for you will change your mind.

Discussed below are some specific ways that businesses can use (and have used) video marketing to produce great results:

Increase Website Traffic and Leads

Video marketing is one of the best tools your business can use to increase website traffic and generate more leads.

One reason for this is that people, in general, spend more time on your website watching videos than they do reading regular written copy.

When people spend more time on your website, this sends a signal to Google to rank it more highly on search engine results pages. A higher ranking makes it easier for others to find you organically when they’re looking online for products or services like yours.

Videos also generate more engagement on social media and can encourage your followers to click the links in your bio to check out your website.

Take this video we created for our client, Adam Scougall Interior Design (AS). AS required a social media video campaign to entice clients to his business’s main website:

The above example is our “30 Second Social Media Cut” that (AS) is successfully using across all of his social platforms.

This video gives just enough of a glimpse of the style and capability of AS to his audience. It operates as a teaser or incentive for viewers on social media to click through to the main AS website to find out more and move a step closer to becoming paying clients.

Increase Conversions

Speaking of paying clients, you can also use video marketing to convert more leads. A high-quality video can be exactly what someone needs to see to convince them to make a purchase and try out your product or service for themselves. Quality depends greatly on using fresh, current and dynamic video editing.

The above version is AS’s feature video that 1 Minute Media produced for the campaign. This video is showcased on the AS website and is also played at the start of every seminar that the company runs.

As part of the sales process, the video allows clients to rapidly understand the depth of Adam’s skills as an interior designer. It also gives the audience a chance to make an immediate connection with Adam himself. The series has been extremely successful in capturing audience attention and promoting AS’s skills.

Another unintended but very welcome outcome that has emerged from the main feature video is that AS’s clients expect they will have to pay more for Adam’s services — because the video demonstrates his vast experience and elegant style.

Leverage Your Marketing

The 1 Minute Media team members are experts at using video to leverage existing marketing strategies.

Our videos are designed to help your clients rapidly develop trust and a sense of familiarity with you and your company. This allows you to leverage all of your marketing platforms to see better, longer-lasting results.

You can use video marketing to enhance all aspects of your current marketing strategy, from social media to email marketing.

It doesn’t matter if you want to level up your Instagram feed or make your monthly email newsletter more engaging. We’ve got the tools and talent to help you create impressive videos that increase engagement and foster stronger connections between you and your audience.

You don’t have to reinvent the wheel, but you can (and should) incorporate video production into your other strategies. This helps you to make them more effective and enticing to your target audience without having to start from scratch.

Become an Industry Expert

At 1 Minute Media, we aim to shift perception and position your company as the industry expert.

Although brief by design, our videos make a lasting impression on everyone who views them. They will answer any lingering questions your audience may have and show them that your products and services truly work.

When you partner with us, we will focus on the best attributes of your services and products to incite the imagination of your potential clients. We help you to build trust with your audience and show them that you are knowledgeable and credible. This, in turn, encourages them to take the leap and see what your business has to offer.

Your first professional video is the first step to taking ownership of your marketplace in 2022!

Experience the Benefits of Corporate Video Production Today

As you can see, there are lots of ways that you can incorporate video creation into your business’s marketing strategy to increase traffic, generate leads, and make more sales.

Businesses of all kinds can use video marketing to leverage their existing strategies and position themselves as industry experts. The key to seeing these kinds of impressive results, though, is to work with a professional video production company.

It doesn’t matter if you’re looking for video production in Sydney, video production in Melbourne, or video production in Brisbane. We’ve got you covered at 1 Minute Media.

With locations in 3 different cities, we’re happy to partner with any business that needs help improving its image and facilitating long-term brand growth. Contact us today to learn more about our services or to get a free quote for your next video marketing project.

Image source: Unsplash

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.