So you’ve decided to get a corporate video produced for your business and now you may be wondering how to attract genuine prospective clients to view your videos?
The great news is that there are many inexpensive and even free ways to get genuine interested views of your videos.
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Let’s Start With Free Views
Your Website is the Digital Hub for your Business and therefore the first port of call for your video is your website.
1 Minute Media recommends that you use YouTube or Vimeo as your host platform for your videos. The best way to ensure people stay on your website and view your video is to install a video “Light Box” plugin on your website. The Light Box will display just your video in an overlay box. Once your video has been played, the visitor will still be on your website, rather than losing them on an external platform that is hosting your video.
Location, Location, Location!
• One of the first rules for getting more views of your video on your website is placement
• Home page placement of your corporate video will make your video a key promotion of your business as this is often the first place visitors go on your website
• Visitors to your website expect to meet you via a Video. Studies show that 54% of consumers want to see video from a business or brand they interact with (Hubspot, 2018)
• Video dramatically increases the know, like and trust factors which are essential for people to do business with you. In a 2021 study showed that 86% of businesses are now using video as part of their online marketing tools (Hubspot) and 84% of video marketers say that video has been effective in generating leads.
• Great Video + Prominent Placement = Higher Conversion Rates of visitors to clients!
• So don’t hide your video. Put it on the homepage of your website. Put it in the centre of the home page, “above the fold” ie in the top half, so that visitors don’t have to scroll down. Once you have done this you’ll notice increases in your views and simultaneous increases in your customer conversions.
5 Tips To Broadcast Your Videos
1. E-Newsletters
• Nearly every e-newsletter provider has an inbuilt function which allows you to hyperlink your video to the e-newsletter. Video links have been proven to dramatically increase the click through rates of e-newsletters.
• Using video in email has been shown to lead to 300% increase in email click-through rates compared to emails without video (Wistia, 2021)
Using the word “video” in your email subject lines has also been found to increase open rates by 19%, and reduce unsubscribes by 25%!
2. Social Media
If you are already using the Social Media channels relevant to your business – fantastic! Video will bring your content to life.
Once you get going implement the following to spread the love:
• Upload native videos to social media so your video starts playing as the viewer scrolls down the page
• It’s no surprise that social media videos have become the most popular choice for content consumption in 2023.
• Video provides them with better entertainment and sharing your great videos is second nature for them
At 1 Minute Media we help you to simply navigate the world of Social Media. It starts with content, and great video is the kind of content that gets shared. As part of a package, we offer social cuts of your main video. This will be a 15-30 second optimised video to get more views.
3. Email Signatures
• Email signatures can be utilised to ensure your video is linked and promoted with every email you and your team send out.
• It is time to put this simple tool to better use: place a video link on your email signature. You will be amazed how many potential clients will click through and within a minute they will “Know, Like and Trust” you. These have been proven to generate 1000’s of free views for our clients.
4. Use Clickable Titles
In all your own media you have the opportunity to maximise your own view rate by using clickable titles.
In today’s busy world people do not have time for boring, ho-hum titles.
Your title clearly defines what a viewer is to expect from your content.
For example the statistics are overwhelming re using a number in your title – these are referred to as “listicals”:
- eg. “3 ways to ensure you get the best mortgage rate”
- as opposed to “Mortgage and Financial News”. In the first sample, the viewer knows that they will succinctly and quickly get the information that is important to them – and they are greatly tempted to learn the “3 ways”.
In the second they are likely to feel “I haven’t got time today” as they have no idea what they will get from watching your video, nor how much of their valuable time they will need to invest.
It is a great idea to start noticing how you yourself respond to titles such as “the 5 things successful people do before 8am” and “the 7 habits of highly effective people”
5. Video Thumbnails
You can also maximise clicks to your videos by using video “thumbnails” ie an image of your video; by placing a video “play button” on the image and a clear message of what the viewer is going to get when they watch your video.
If you’d like more information on how to create enagaging video content for your business, get in contact today.
