Since 2020, approximately 60 per cent of businesses in Australia have used videos as their primary marketing tool.
When you think of video marketing, you might think of live-action videos starring you and your team. However, you can also benefit from other types of videos, including animated videos and motion graphics.
Not sure what these kinds of videos are or why you should use them? Read on to learn more about animation videos, motion graphics, and the ways businesses like yours can use them.
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What Are Animation Videos and Motion Graphics?
Animation videos are made with drawings, illustrations, or computer-generated graphics. They’re made to move across the screen in an eye-catching, artistic way.
The term “motion graphics,” on the other hand, refers to anything that is animated or moves on the screen. This includes 2D animations, 3D renderings, GIFs, SVGs, and more.
At first, these two things might seem identical. There are some key distinctions, though, including the following:
- Motion graphics are used to outline and emphasise facts; Animation videos tell a story
- Motion graphics don’t require a clear narrative or story; Animation videos typically do
- Motion graphics are visual aids used for explaining complex products or services
- Animated videos highlight the emotional aspects of a story and provide a narrative to connect with an audience
- Motion graphics often include text, shapes, and images; animation videos usually include animated characters with minimal text
Keep in mind, too, that you can combine animation videos and motion graphics. This pairing can create a more complete product.
Why Should Your Business Use Animation Videos and Motion Graphics?
There are lots of reasons to incorporate animation videos and motion graphics into your routine, including the following:
Share More Ideas
Animation videos and motion graphics allow you to share ideas that might be hard to convey using more traditional methods.
Have you been struggling to tell a particular story about your business or explain a specific product or service? If so, perhaps you need to break the mould and try creating different kinds of marketing materials.
Animation videos and motion graphics help you communicate your message in new and exciting ways.
Appeal To A Larger Audience
When you branch out and create different types of marketing content — including animation videos and motion graphics — you’ll likely find that you’re able to reach a larger audience.
Perhaps your old style of marketing videos was good for one type of buyer. However, animated videos might appeal to different people who are also interested in your products or services.
Keep in mind, too, that animation is not just for children.
People of all ages can connect with animation videos and motion graphics. Even if you don’t sell products or services for young people, you can still benefit from using this type of media in your marketing materials.
Break Down Complex Ideas
As we mentioned above, motion graphics are often used to outline and emphasise facts, as well as explaining complex ideas, products, or services.
Do people seem confused about a particular product or service your business offers? If this confusion is impacting your sales, you may want to invest in motion graphics to help you explain how your product or service works, as well as the benefits it can provide them.
Stand Out From The Crowd
Are any of your competitors using animation videos or motion graphics in their marketing? If not, now is a great time to jump on it and start creating these kinds of videos for your next campaign.
Animation and motion graphics will help your business to stand out from the crowd. The more you differentiate yourself from the competition, the easier it will be to attract new customers and continue building your brand.
Make Your Brand More Memorable
Animation videos and motion graphics won’t just make your brand stand out. They’ll also ensure that people remember your brand long-term.
These days, people are inundated with marketing content all day, every day. Because of this, it’s easy for them to forget about a particular business’s marketing video, even if they liked it or were interested in the products or services originally.
This is where animated videos and graphics come in.
People can remember visual content — such as motion graphics — much easier than text-only content.
Research shows that people can remember 80 per cent of a visual and verbal presentation within 3 hours of viewing it, and 65 per cent after 3 days. They can only remember 72 per cent of a written presentation within 3 hours of reading it, though, and just 10 per cent after 3 days.
Create Multi-Purpose Marketing Content
You can use animation videos and motion graphics in a variety of marketing contexts. Share them on social media, add them to your website, or include them in marketing emails.
If you want to create marketing content that gives you a lot of bang for your buck, consider investing in animation videos or motion graphics. You can use them in several different ways and promote your business to a larger audience as a result.
Boost Search Engine Ranking
Search engines love videos, and they’ll reward you for adding them to your website. When you incorporate more video content into your website — including animation videos and motion graphics — you can increase your search engine ranking and help more people find your business online.
Increase Conversions
The easier it is for people to find your business online, the more likely they are to look into your products or services and buy what you’re selling. If you want to increase your conversion rate and boost your bottom line, incorporating animated videos and motion graphics into your marketing plan is the way to go.
Get Quality Videos and Graphics Today
If you’ve been looking for a way to shake up your business’s marketing strategy, investing in animated videos and motion graphics could be a perfect solution.
Are you ready to experience the power of animation videos and motion graphics? If so, reach out to our team at 1 Minute Media today.
We have locations in Sydney, Brisbane, and Melbourne and are happy to help you achieve your video marketing goals. Get in touch to learn about our services or get a quick quote for your next project!
