From conferences and fundraisers to grand openings and celebrity appearances, lots of business events take place every day. Have you ever attended one and wished you could look back on it later?
Pictures and hastily shot video clips aren’t always sufficient when it comes to remembering a big day in your business’s history. Professional videos help you capture key memories and share them with others.
Event video marketing is an excellent way to build your business and get others interested in attending your events in the future. This guide breaks down the benefits of using event videos for marketing, how to choose event video services, and more.
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Why Invest In Event Video Production?
If you’ve never paid for business videography for an event before, you might be wondering why you should start now. The truth is that well-made event video production offers a lot of benefits to you and your brand, including the following:
- Increase attendance at future events (show people what they’re missing)
- Capture highlights for you and your team to remember for years to come
- Share clips from the videos on social media to connect with your audience and give them a behind-the-scenes look at the event
- Use clips from the videos in other marketing materials
If you’ve previously written event videos off as an unnecessary expense, it’s time to reconsider. High-quality event videos can take your business’s marketing strategy to the next level.
How To Market Your Business With Your Event Video
You can use event videos to market your business in a variety of ways. Here are some specific ideas to help you get the most out of your videos:
“Save The Date” Videos
Once you’ve captured videos of an event, you can reuse those videos to help you market and get people excited about future events.
For example, you can use footage from the past event in a “save the date” video that promotes an upcoming event. This video can feature basic information like the date or dates of the event, the time, location, and where people can go to buy tickets.
Hype Videos
“Hype” videos are similar to save the date videos. However, their main purpose is to create “hype” and get people excited about attending an event.
You can use clips from past events where people are having a great time to show people what they’ll miss if they don’t attend your next conference, celebration, fundraiser, etc.
Mission Statement Video
You can also utilize event videography to create more corporate-style videos. This includes videos that explain your business’s mission and values and feature clips from the event that illustrate those things.
Let’s say your business values service and giving back to the community. You could feature clips in the video of people participating in a service project to help drive home your point.
Social Media Videos
These days, social media marketing is essential for any business, including one trying to generate attention for and get people excited about an event.
Professional event videos enhance your social media presence, generate more engagement, and help you build your following. All this can lead to better event attendance and outcomes.
Testimonial Videos
You can also work with a videography team to capture testimonial videos during the event.
Testimonial videos will feature attendees sharing their experiences and talking about what they’ve loved about the event so far. You can use these videos to entice others to attend in the future.
“Sizzle” Videos
A “sizzle” video is a highlight reel created after the event is over. It features quick clips of the key moments from the event, sort of like a movie trailer.
These key moments might include a clip of the keynote speaker’s speech, a clip of attendees laughing or engaging in deep conversation, or a clip of an auction or a community service project all the attendees participated in.
How To Choose The Best Event Video Services
It doesn’t matter if you want to create an impressive commercial for your brand or publish compelling clips from a speech on your YouTube channel. You need to work with an experienced event video marketing team.
These tips can help you find the best videographer for business events like yours:
Look into Their Services
When you’re searching for an event video marketing company, start by looking at the specific video services the business offers. Make sure they have the equipment, skills, and experience necessary to capture events like the one you’re planning.
Read Their Google Reviews
It’s always a good idea to read Google reviews (or reviews on other third-party sites) before choosing a videography business.
Reading reviews provides insight into the business’s services and how satisfied its clients generally are. There are always outliers, of course, but checking out a variety of reviews helps you understand the consensus.
Check Out Their Portfolio
In addition to reading reviews, be sure to look at the business’s portfolio, too.
Pay special attention to past event videos. This helps you get a sense of their style and decide if it aligns with yours and the goals you have for your event videos.
Ask About Availability
If you’ve ever planned an event before, you know how important it is to reach out to vendors and professionals who will help with the event early.
The best event videographers will likely book out months in advance, so you need to ask about their availability and get in touch as soon as possible. Make sure they’re free on the dates you need.
Get A Quote
Ask for a detailed quote before you make a final decision. This will help you find out what the company charges and what is included in that price.
Invest In Event Video Production In Melbourne
Now that you know more about the benefits of corporate video production for event videography, are you ready to start searching for a team to help with your next company celebration or fundraiser?
1 Minute Media provides the experience, skills, and equipment you need for professional event video marketing in Melbourne. Contact us today to learn more about our videography services or get a free quick quote.