8 Benefits of Using Animated Explainer Videos For your Business

Example of Animation and Motion Graphics Videos produced by 1 Minute Media

Animated explainer videos are quickly becoming an invaluable tool for businesses looking to maximise their visibility, engagement and understanding of complex topics. Not only do they provide a powerful and engaging way to communicate with customers, but they can also help increase your business’s reach and establish you as an industry leader. 

In this article, we will discuss the 8 benefits of using animated explainer videos for your business, including increased visibility, improved customer engagement and better understanding of complex topics. We’ll also share tips on how to create a successful video from scripting to visuals design. So, let’s get started!

Table of Contents

Introducing The Concept Of Animated Explainer Videos

Animated explainer videos are a unique type of video content that combines fast-paced visuals and easily understood scripts to provide an engaging, concise overview of a topic or product. Typically ranging anywhere from ninety seconds to two minutes in length, they offer an efficient medium through which professionals can quickly introduce concepts or explain new products.  These videos help simplify complex topics and employ vibrant motion graphics, ensuring viewers understand the core ideas quickly. Working together with experienced animation teams and copywriters, companies can create explainer videos that tell powerful stories and capture their brand’s message within a limited time frame.

Why Using An Animated Explainer Video Can Help Increase Visibility For Your Business​

Animated explainer videos can be an extremely helpful tool in boosting the visibility of your business. They provide customers a creative, attention-grabbing way to learn more about what you have to offer. Not only do they educate viewers on who you are and what you do, but they also make it easier for people to remember your product or service. Furthermore, sharing these types of videos on social media platforms like YouTube, Facebook, and Instagram can rapidly help grow your customer base. In addition, animated explainer videos help build trust with potential customers. With clever visuals and narration, these videos act like a mini commercial – making users want to take the next step in learning about the services or products that your business has to offer.

How Animated Explainer Videos Can Improve Customer Engagement And Understanding Of Complex Topics

Animated explainer videos can be a powerful tool to improve customer engagement and understanding of complex topics. By condensing complex content into a visually interesting format, explainer videos capture viewers’ attention and make it easier for them to digest the material they are presented with. Additionally, using creative visuals and audio alongside text help to reinforce understanding of what is being said. Animated explainer videos are especially useful when introducing new products or technologies as they allow companies to show customers how their products work in an understandable and enjoyable way. By leveraging the visual aspect of explainer videos, companies can easily engage their customers while also providing more clarity on complex topics.

The Different Types Of Animations Available For Explainer Videos, Such As 2D, 3D, Whiteboard Animation, And Motion Graphics Etc.

Explainer videos are becoming increasingly popular as an effective and engaging way to explain a product or service. Depending on the project, there are various types of animations that can be used for explainer videos. 2D animation is typically classic cartoons, with expressive characters and eye-catching designs. 3D animation uses three-dimensional objects and characters to create a visually appealing lifelike effect. Motion Graphics is a great choice when text is a major component. And for a more unique approach, whiteboard animation mimics the style of drawing cartoons by hand on a whiteboard, which can be a fun and different way to stand out from other videos. For samples of each of these, see our Animation and Graphic Motion Studio. No matter what type of animation you choose, each can help communicate your message in a creative manner that will capture and engage your audience’s attention.

Examples Of Successful Businesses That Have Used Animated Explainer Videos To Market Their Products Or Services

Animated explainer videos are becoming increasingly popular as a marketing tool among businesses. They are capable of communicating complex ideas in an easily digestible way, making them ideal for product or service promotion. Businesses such as Dropbox have seen major success by creating explainer videos to showcase their offering. The company used clever animation mixed with humour to explain their cloud-based storage system; the humorous approach captured people’s attention and was instrumental to bringing them widespread success. A similarly successful example is Airbnb. In their explainer video, they employed engaging visuals and strong storytelling to bring their brand message to life, which ultimately made a strong impression on customers worldwide. It is clear, that animated explainer videos can be used extremely effectively for marketing purposes, with these two examples being a testament to that fact.

Creating A Successful Video With Tips On Scripting And Visuals Design

Creating a successful video isn’t as complicated as it may seem. One of the best ways to ensure your viewers are engaged is through good scripting and visuals design. When writing the script, include an eye-catching title and description that accurately reflects the content of the video. During filming, focus on capturing footage that will appeal to your audience’s attention; this requires you to be creative and think outside the box. Visuals should be fresh, modern, and visually interesting, aiming to evoke a particular emotion from your audience. Ensure all equipment used for capturing footage such as lights and audio are up to date with good quality so surrounding noise or visual disturbances aren’t an issue for viewers. A Video Producer may help with all these elements and is often a worthwhile investment.

With these tips in mind, you’re sure to create a stunning video that catches the viewers’ attention!

Best Practices When It Comes To Promoting Your Video Content Online

Promoting video content online has become a crucial part of maintaining an active presence on social media and successfully connecting with your target audience. It’s important to create captivating thumbnails and headlines which will draw your viewers in, and make sure you always include the right keywords and hashtags that are relevant to your videos. Make sure that you post often, but also be mindful of when the best times to post your content are – this can vary based on the platform or topic. With some platforms, such as YouTube or Vimeo,  it is crucial to create playlists of related videos and cross-promote across multiple channels—this helps readers quickly find all of your content, as well as increases engagement with each piece. Overall, a successful online promotion strategy requires consistency, creativity, and properly researching who your video will reach.

Analysing Data Collected From Viewers After They Watch Your Video

Analysing data collected from viewers after they watch a video is an essential part of knowing what content resonates with an audience. Carefully looking at the metrics can help determine which videos can be optimized, which concepts or topics should be explored next and even where the money spent on video advertising could go further. Of course, the use of tracking and metrics isn’t limited to just analysing how a viewer interacts with a video – it also covers taking an in-depth look into comments and feedback, helping identify exactly what needs to be addressed in both current and future videos for maximum success and engagement.

In conclusion, animated explainer videos can be used extremely effectively for marketing purposes. To create a successful video it is important to include an eye-catching title and description that accurately reflects the content of the video, as well as focus on capturing footage that appeals to your audience’s attention. When promoting your video online ensure you post often and use relevant keywords and hashtags specific to each platform. Finally, in order to determine which videos are resonating with viewers, analysis of data collected from them after they watch is essential. With these tips in mind, creating captivating explainer videos should be easier than ever!

We hope this article has been helpful. For those interested in deepening their knowledge further, take a look at our Animation & Motion Graphics Studio. We also have plenty of other articles available on our 1 Minute Media Blog pages or contact us for an Animation Quote today.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.