These days, it seems people have shorter attention spans than ever before. That means you need to make your videos even more captivating if you want to hold their attention.
One of the best ways to catch people’s eyes and keep them invested is to invest in animated videos.
In this article, we provide more insight into animation video production services, the reasons why recommend including animation in your videos, and the different ways you can use it.
Table of Contents
What Do Animation Video Services Include?
It’s not easy to produce a high-quality animated video on your own — especially when you’re a busy professional with a lot of other responsibilities on your plate. That’s why working with a professional video production company is the way to go.
When you partner with a team that offers animation video production services, you’ll get help with the following:
Concept, Scripting, And Storyboarding
During this planning stage, you will meet with the animation team to talk about your goals for the video and come up with a concept for it.
You’ll also collaborate with them to draft a script and create a storyboard for the video. Storyboarding involves using simple illustrations and images to help you pre-visualise your video.
Designing Characters And Icons
When you start planning your animated videos, you’ll also need to work with the production team to design the characters or icons that will be featured in the videos.
Already have characters or icons created? No problem! The video team will work with those existing images and incorporate them into your new project.
Character Voiceovers And Music
Most animated videos feature a combination of voiceovers and music.
When you work with a production team to help you create animated videos, you’ll have access to a team of professional, experienced voice actors who can read your script and ensure your message comes across loud and clear.
You’ll also have access to a library of royalty-free music that can add personality to your videos and make them more engaging.
Project Editing
Animated video production professionals assist with all aspects of the video creation process, from concept and design to editing the finished project. They’ll double- and triple-check that your video looks and sounds great before they hand it over to you and your team.
Why Use Animation In Video Marketing?
When you add animation to your videos — whether it’s a fully animated video or a combination of animation and live-action — your business experiences a lot of great benefits, including the following:
- Website and social media engagement increase
- Complicated ideas get broken down and become more understandable
- Appeal to a larger audience — including multiple age groups
- Convey emotions with relevant and interesting visuals
- Increase website traffic
- Improve search engine ranking
Adding animation to your marketing videos can also help you to separate your business from your competitors’ companies.
If they’re not using animation in their videos, or if they’re using a different type of animation, you can work with professionals to find a style that aligns with your brand and helps you achieve your marketing goals.
Types Of Animation
Speaking of animation styles, there are several to choose from. Here are some of the most popular options:
- 2D Animation: 2-dimensional, flat images
- Whiteboard Animation: A type of 2D animation that features a person’s hand as they draw images or write on a whiteboard
- 3D Animation: 3-dimensional images that have more depth and texture compared to 2D images
- Motion Graphics: Animated graphics and text
- Typography Animation: Animated text
Ways To Use Animation In Corporate Video Production
From 2D animation to motion graphics, you can use animation to enhance all kinds of corporate videos. Need inspiration? Here are some examples to consider:
Explainer Videos
Explainer videos explain a specific product or service and provide more clarity to potential customers.
If you’ve found that people are confused about what your business offers or why it’s beneficial, explainer videos could be very helpful. Animated explainer videos, in particular, are great for this because they help you to simplify complicated ideas.
Infographic Animation
Infographics provide visual representations of various types of information — data, survey results, facts that your customers need to know, etc.
Most people think of infographics as static images. However, you can also add animation and turn them into intriguing videos, such as corporate infographics explainer videos and social media videos.
Brand Videos
Adding animation to your brand videos can help you share your brand message and personality more easily.
Sometimes, animated images are more interesting and relevant to your target audience. It can also highlight the characteristics that make your brand unique and make it more memorable to potential customers.
TV Commercials
Animation works very well for online video ads, website videos, and social media videos. You can also use it in TV commercials, though. If you want to get your brand in front of a larger audience and catch their attention with intriguing animation and motion graphics, creating a TV commercial could be a perfect solution.
Training Videos
Working with a company that offers animation video production services is great for improving your marketing videos. However, you can also add animation to other types of business videos, including training videos.
If it’s been a while since you updated your training videos — or if you don’t have any training videos at all — adding animation is an excellent choice. It’ll make your training content easier to understand and will hold people’s attention.
Work With The Best Animators In Brisbane Today
Are you interested in using animation in your videos? From marketing materials to training content, animation can make all kinds of videos more interesting and memorable.
When it comes to animation in Brisbane, you have plenty of options to choose from. However, as Google’s highest-rated corporate video production company in Australia, 1 Minute Media offers superior animation services.
We will work with you to create all kinds of videos, keeping your brand message and goals in mind.
Get in touch today to start producing animation videos in Brisbane or get a free quote.
