Animation isn’t just for children’s movies and TV shows. It is also a powerful marketing tool that can separate your brand and marketing materials from those of your competitors.
If you’ve ever thought about adding corporate animation to your business’s video marketing strategy, keep reading.
This guide explains everything you need to know about animation video production, its business benefits, and how you can use it to achieve your marketing goals.
Table of Contents
Types Of Animation Used In Marketing Videos
Animation has come a long way since the first fully animated movie was released in 1908. These days, you can use lots of different types of animation in your marketing videos, including these:
2D Animation
2D is one of the oldest styles of animation. It was created in the 1800s!
Think about classic Disney films of your youth and you’ll be remembering 2D animation.
This type of animation is classic, but it’s certainly not irrelevant. It’s an especially great way to appeal to people’s love of nostalgia.
3D Animation
3D animation is a more modern style. If you picture any recent animated Disney film, such as Frozen, you’ll be thinking of 3D animation.
This type of animation is more flexible than 2D animation and allows more freedom to experiment with light, texture, and style. It works well for storytelling, introducing characters, and evoking emotion from viewers.
Whiteboard Animation
Whiteboard animation features a close-up video of someone’s hand as they draw images on a whiteboard.
Along with these images, there is usually a voiceover explaining what the images mean. They might be telling a story or explaining how something works.
Motion Graphics
Motion graphics takes static designs — shapes, logos, text, etc. — and adds movement to create a captivating video. Motion graphics can be used to explain complex concepts or tell a story about a brand.
Typography Animation
Also known as kinetic typography, typography animation is a technique that uses moving text to catch a viewer’s attention, set the tone for a video, and keep them entertained. It’s similar to motion graphics.
Why Include Animation In Corporate Video Production?
Some business owners and marketers might assume that adding animation to their corporate videos will undermine their credibility or make them look less professional. That certainly doesn’t have to be the case, though — especially when you consider the advances that have been made in animation technology.
Incorporating animation into your business’s marketing videos offers a lot of benefits, including the following:
Reach A Larger Audience
If you’re only putting out one type of video to promote your brand, you’re only going to reach one segment of your audience. When you incorporate other video styles, including animation, you can appeal to a larger audience and get more people interested in your brand.
Clear Up And Prevent Confusion
Animation does a great job of simplifying complicated ideas and helping people understand difficult concepts. If you need to explain how a product works or tell a story about how you came up with the idea for your business, animation can help.
Showcase Your Brand’s Personality
Sometimes, animation works best for showing off your brand’s personality and highlighting what makes you unique. If your current approach to video marketing doesn’t seem to be working, it might be a good idea to experiment with animation.
Make Your Brand More Memorable
Animation can also make your brand stand out and be more memorable. This is especially true if your competitors aren’t using animation in their videos. Adding animation will distinguish you from other companies and help people remember you and your products.
Increase Engagement
You might notice an increase in engagement online when you add animations to your marketing videos. People might share them more often on social media or leave more positive comments. You might see more traffic coming to your website, too.
Best Types Of Animated Marketing Videos
Animation is a great addition to several types of marketing videos. Here are some examples that you might want to create for your business:
Explainer Videos
An explainer video — you guessed it — explains something to your audience. This might be how a product or service works or the benefits that a product or service offers.
Animation works well for explainer videos because it simplifies complicated concepts and makes them more palatable.
Sales Pitch Videos
A sales pitch video highlights the key benefits of a particular product or service and encourages people to invest in it. As is the case with explainer videos, animation works well for sales pitch videos because it makes them easier to understand and helps you deliver information quickly.
Brand Videos
You can also use animation in your brand videos. Depending on your brand’s mission, values, and unique style, animation might be more appropriate than real-life images or video clips.
Introductory Videos
Animation also makes introductory videos engaging and memorable. Whether you want to introduce your business or individual members of your team, consider using animation to make these videos stand out.
How To Choose The Best Animators For Your Brand
Many companies that offer videography services also offer animation video marketing services. If you’re not sure which videographer for business to hire, consider the following:
- Experience: How long has the company offered business videography and animation services?
- Samples: How do the animated videos in their portfolio look?
- Style: Does their style align with your style and brand?
- Reviews: Are their customers generally happy with their work?
Don’t forget to consider the company’s prices as well. Ask for detailed quotes so you can compare rates from different videographers and make the best choice for your needs and budget.
1 Minute Media: Animation Experts In Sydney
From explainer animations to animated brand storytelling videos, there are tons of ways that you can use animation to improve your marketing strategy and reach more people with your marketing materials.
If you want to work with skilled animators in Sydney, reach out to us at 1 Minute Media. Contact us for a free quick quote or to learn more about our video services and animation services.
