From healthcare to those who work for government agencies, videos can make a big difference in your ability to reach your target audience, make a strong statement, and encourage people to take action.
If you want to make your videos extra powerful, you can’t just make any type of video. Animated videos pack a special punch and will help you stand out from the crowd.
Need more convincing?
Outlined below are some of the benefits of investing in animation services in Sydney. You’ll also learn how to choose the best animators in Sydney and create high-quality videos for your business.
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Why Add Animation To Your Videos?
Animation absolutely has a place in corporate videos. It offers a lot of benefits, including the following:
Reach More People
Not everyone likes live-action videos — or, perhaps they see so many of them that they no longer grab their attention. If live-action videos are all you’ve been creating, you might be missing key members of your target audience.
Build Brand Awareness
When you start getting more people’s attention and reaching a larger audience, you’ll notice an increase in brand awareness for your business. The more people are aware of and recognize your brand, the more likely they are to want to check out your products or services.
Increase Engagement
In addition to increasing awareness and interest, adding animation to your videos can increase the social media engagement your brand receives.
People might be more inclined to watch, “like”, comment on, and share animated videos because — when they’re well-made — they’re unique and intriguing. This can also increase the number of people who visit your website and connect with your brand online.
Increase Leads And Conversions
Combine a larger audience, more brand awareness, and more engagement, and what do you get? In most cases, you end up with more leads and more conversions.
If you want to grow your business and boost your bottom line, investing in high-quality video animation services can help you achieve those goals.
What Kinds Of Videos Should You Create?
You can use animation to improve all kinds of business videos, including these popular options:
Explainer Videos
Animated explainer videos share highlights about your business or list key features of your products or services. Explainer animation video production helps to clear up confusion, educate your audience, and plant a seed to get them interested in learning more.
Infographic Videos
Bring your infographics to life with animated infographic videos. Share statistics, results from surveys, facts about your business or industry, and more with videos that feature high-quality, engaging graphics.
Brand Videos
Brand videos introduce people to your business and let them know what you’re all about. They break down your mission, values, and the personality behind your business and make you more memorable.
Social Media Videos
If you’re not getting a lot of engagement on social media, you might want to add animation to your videos and other posts. This can help you stand out and hold people’s attention longer.
Training Videos
Animation isn’t just for marketing and sales. You can also use animation to improve your training videos — onboarding videos, continuing education videos, etc.
Animation can make these materials more engaging for your employees and help them get more out of their training sessions.
What Kind Of Animation Should You Use?
The specific type of animation you use might vary depending on your brand image, your goals, and your target audience. Here are some of the most popular animation styles you might include in your videos:
2D Animation
2D (or 2-dimensional) animation is a traditional form of animation. 2D images are flat, meaning they only have height and width.
3D Animation
3D (or 3-dimensional) animation is a more modern form of animation. 3D images are multidimensional and have height, width, and depth.
Whiteboard Animation
Whiteboard animation is a type of 2D, hand-drawn animation. It involves a close-up video of a hand drawing characters, creating diagrams, explaining various concepts, etc.
Motion Graphics
Motion graphics refers to any type of image (2D, 3D, etc.) moving across a screen. Motion graphics videos typically don’t have as much of a story as other types of animated videos.
Typography Animation
Typography animation features text moving around a screen. It can involve 2D or 3D animation, as well as motion graphics.
How To Search For Animation Video Production Sydney
If you want to upgrade your business’s video content with animation, you need to work with the right video production company. These tips will help you narrow down your search and find the best people for the job:
Ask About Their Services
What kinds of video services does the company offer? Do they specialise in video animation services? Do they have experience creating different kinds of animated videos for their clients?
Ask About Animation Styles
After you’ve found a business that offers animation services, the next step is to find out what kinds of animation styles they offer. Do they only use 2D animation, or do they offer 3D and motion graphics as well?
Check Out Their Portfolio
Next, look at the company’s portfolio to see their animated videos for yourself. Do you like what you see? Does their style seem to match your brand personality and vision?
Read Reviews and Testimonials
Check out reviews and testimonials to learn about past clients’ experiences.
Ask for a Quote
Don’t forget to ask for a quote, too. The best animation services will offer a free quote and make it easy for you to learn about their pricing structure.
Find The Best Animation Services In Sydney
Whether you need help with video marketing or want to invest in video services to enhance your training materials, partnering with a videography business that offers animation services is the way to go.
Want to work with a corporate video production company that checks all the boxes discussed above? If so, reach out to the best animation studio in Sydney: 1 Minute Media.
We offer a wide range of services, from animation and motion graphics to TV commercials and corporate documentaries. Contact us today for a free quote.
