4 Key Benefits of Business Profile Videos

Three women in corporate office being filmed

Do you ever wish you had a succinct, simple way to introduce your company to potential customers or clients?

If you haven’t already created and shared a business profile video online, that could be the missing link to getting people interested in what your company has to offer.

Never heard of business profile videos before? Unsure of what they can do for you?

Keep reading. Everything you need to know about this type of corporate video production is explained below.

Table of Contents

What Are Business Profile Videos?

A business profile video is sort of like a dating profile for your company. It allows you to briefly showcase your best side and present your values in a way that attracts like-minded partners.

Whether you want to come off as serious and sophisticated or exciting and adventurous, business profile videos allow you to easily illustrate your company culture. It also gets others interested in learning more about you.

Our team of professional videographers at 1 Minute Media have years of experience in designing high-quality business profile videos for all kinds of companies. We know what it takes to create a short but impactful video that presents your core values and paints your business in a positive light.

Benefits of Business Profile Videos

If you’ve never created a business profile video before, you might be a little unsure of whether or not it’s worth it for you to do so. The short answer is that, yes, it is.

The following are some specific benefits that well-made business profile videos can offer your company:

Benefit 1: Return on Investment

Some people are hesitant about video marketing because they worry that it’s too expensive or won’t provide an adequate return on their investment.

There are plenty of expensive marketing tactics that don’t pay off in the long run. In reality, though, video marketing is not one of them.

If you’re looking for a marketing tactic that produces a significant return on your investment, video marketing (and business profile videos, specifically) is one of the best options to consider. In fact, 87 per cent of marketers say that video creation produces a positive ROI.

Company profile videos lead to greater conversion rates (we’ll break that down further in a minute). This, in turn, leads to greater returns. It’s as simple as that.

Benefit 2: Deliver the Perfect Pitch – Every Time

What do you do again? As a business owner, it can be very frustrating to find yourself faltering when explaining the key attributes of your business.

When you live and breathe your product and service, it isn’t always easy to explain your key message efficiently. Luckily, a well-made business profile video can help you to give your perfect pitch all over the world at any time of the day. You don’t even have to be there!

Your potential customers are likely making decisions on whether to purchase your product or service right now, based on your online presence. A carefully planned company profile video will work around the clock to differentiate your business from your competition.

Benefit 3: Increase Conversion Rates

When your business is easily differentiated from your competitors, this contributes to higher conversion rates and more sales. When people know what your brand is all about and why your products or services are the best, they’re going to be more interested in buying what you’re selling, right?

Research shows that up to 85 per cent of people are more likely to buy a product if they first saw a company profile video. This helped Rypple (which was recently sold to SalesForce) increase conversion rates by 20 per cent. CrazyEgg also added an explainer video to their homepage and increased conversion rates by 64 per cent!

Benefit 4: Increase Visibility on Google

Websites that include videos are 50 times more likely to achieve a ranking position on the first page of Google.

What do you think people will click on first: the text link or the video link? That’s right. The video link!

In fact, your video is 41 per cent more likely to get clicked than a text listing. Now that you’re on the front page of Google, more people will watch your video and more people will become engaged with your product or service.

In addition to increased visibility and more online popularity, the net result to you is more customers and increased revenue generation over time.

How to Use Business Profile Videos

Your business profile video should, of course, be featured prominently on your company’s website. When you place it on the homepage (preferably near the top of the page), you can answer a lot of potential questions about your business as soon as people find their way to your site.

You can also showcase your business profile video on your social media platforms. Share it on Facebook, Instagram, and LinkedIn to introduce your audience to your company and provide more insight into what you do, whom you aim to serve, and the specific problems you’re trying to solve.

Level Up Your Business with Professional Videography

Professional video marketing offers lots of benefits for your company, from an impressive ROI and an advantage over your competition to increased conversion rates and increased visibility on Google. Creating and sharing business profile videos is a great way to level up your current marketing strategy and make incredible progress toward your goals.

No matter what kind of business you run, you can benefit from working with a video production company to create high-quality business profile videos. As the top-rated video marketing agency on Google, we offer everything you need at 1 Minute Media to enjoy all the advantages listed above (and more).

We currently have 3 locations in Australia, so we’re the perfect partner for any business that needs video production in Sydney, video production in Melbourne, or video production in Brisbane.

Contact us today to learn more about our services or to get a free quote for your next video marketing project.

Image source: Unsplash

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.