1 Minute of Video is Worth 1.8 Million Words


This now famous statement about video was made by Dr James McQuivey of Forrester Research.

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Dr McQuivey calculated this value by using the logic that “a picture is worth a thousand words” and video contains between 27 and 30 picture frames per second. The phrase demonstrates the superior power of video to instantly convey a message.

Regardless of how technical we can be about measuring the effect of video in marketing it is now an undeniable fact that businesses and institutions everywhere are relying on video to communicate more effectively.

In the above video we have collated just five of the biggest statistics that demonstrate the effectiveness of video.

If you would like your Melbourne or Sydney business or organisation to communicate effectively through video call 1300 905 205 today.

Bio: As a co-founder of 1 Minute Media, Kathy has been instrumental in producing thousands of strategic videos for Australian businesses.

She has a unique background in education, service & sales, adding depth to everyone seeking to promote their business or organisation through video.